Yes! Throw Away Your Business Cards
In the Northwest Airlines Terminal building at the
Detroit Metropolitan Airport, a clever worker has
patched the terrazzo floor. Since I am not there every
day (although it seems like it the traveling I do), I
don’t know the reason for the patch. But nonetheless,
it is a patch. You can see it 12 gates away.
The workmanship is fine and perhaps in time it will
age and blend with the floor around it some. A patch
was probably the right choice, given the hundreds of
thousands of square feet of floor to replace to make it
all the same. So I give ’em that. Too expensive to
replace the whole floor, so patch it and make it a
really good patch.
But I can’t abide by the tightwad that spends an hour
carefully marking out the email address on a stack of
business cards and painstakingly pencilling in the
new address. Yuk!
What’s it gonna cost to buy a new box of cards? Not
much, but even if it was really expensive, I venture to
predict the negative impression of the “mark-out,
pencil-in” change will cost more than a new box of
cards in future business.
Would you opt for any medical anything in a hospital
that used duck tape to hold on a broken door handle? Of
course not. The fix on the cheap route doesn’t work for
people in business, especially if they need to make a
favorable impression. Business cards are like that.
They can make, or break, the impression you and your
If one itty bitty snippet of information on your card
changes, the cards are obsolete and should be pitched
and new ones printed, pronto. There is no excuse for
keeping old cards around. I read a chapter in a book
someone had written that listed 29 things to do with
outdated business cards. One of them was to glue them
together and give them to Gramma so she could prop up
the kitchen table and get her New Testament back.
A crisp, clean, professional looking business card
printed on white glossy stock, with no errors or
changes is the best foot you can put forward in your
To learn more about how to make your business card
the most powerful tool in your marketing arsenal, visit
©2006 BIG Mike McDaniel, Small Business Advertising
Expert, all rights reserved. BIG Mike is a Business
Consultant and Professional Speaker. His BIG Ideas
Group helps business grow with promotions, special
reports, mastermind groups, seminars and consulting.
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