I went over to a local casino here in Las Vegas to go to
a meeting of the Las Vegas Internet Chamber of
Commerce. Whenever I go through a casino I’m always
tempted to play Craps of Blackjack. I RARELY do.
I only play any casino game these days when people
come in from out of town.
Why? I’ve disciplined myself. I know that although I have
occasionally won when I play craps, in the long run I’ll
lose. So, I discipline myself not to play.
I discipline myself not to eat a pint of ice cream every
night. Although I work out like a fiend so I can eat my
pint of Ben and Jerry’s 2 or 3 times a week. The
concept that you can eat a portion of the pint and then
“save” the rest just doesn’t work with me. I eat the
whole thing EVERY time.
Whenever I hear people complain that they aren’t making
enough money or getting virtually anything that they want
you can usually trace it back to a lack of discipline.
Children (in every study they have ever done) always have
a hard time forgoing short term gain for long term rewards.
Discipline is the ability to forgo short term for long term
gain. I may want to watch TV every hour I’m awake but
I’ll never get my work done.
All of us have our own areas where we lack discipline.
For some its sex, for others food and for still others it’s
another “fill in the blank” item.
Discipline is the key to being successful as an information
marketer. Combine discipline with FOCUS and you are
virtually assured success.
So you’re a pretty smart person? Pretty high IQ? Yeah,
me too! Guess what? I think that the ability to be disciplined
and focused is OFTEN hurt by being relatively intelligent.
As I write the above paragraph, however, I’m reminded that
one of my friends who has both of these items in spades is
NOT unintelligent, but he is the exception, not the rule.
The person that I’m thinking about here is Alex Carroll. I direct you
to www.TheRadioGuru.com to take a look at his site.
Talking about this “stuff” reminds me of how poorly I
exercise both discipline and focus as compared to Alex.
What makes Alex so disciplined and focused? I don’t
honestly know but I know that he’s got it. Is it innate or is
it learned? I suggest to you that it’s a combination of the
two. I think that Alex has some very strong innate genes
that make it more easy for him to be disciplined and
However, the majority of his ability to practice these two
traits is LEARNED. The problem is that it’s not easy.
Not for him either I would imagine. But he knows he
has to do certain things to get what he wants. And he
must want it bad – because he does it!
It’s not easy for me to write 3-4 pages a day. BUT, if I
don’t want to do that then I won’t get 4 books written a
year. I’ve determined that writing this many books each
year will help me get to my long term financial and
Remember, you probably won’t make a whole lot of
money from your books, but they will get people to your
websites where you can sell them all types of other
products and services.
Quite frankly, my friend Bob Bly makes me feel like a
slacker given the number of books he’s cranked out
over the last 20 years or so. How can Bob have
written this many books? How is it that he’s been such
a successful copywriter? Clearly, discipline and
focus have to be right up there with any other
reasons that he might give.
If you want to be successful as an information marketer
I suggest you learn how to practice both of these traits.
My problem is that like you, I’ve got adult ADD. I come
up with a thousand great ideas each day. Just ask my
friend Scott Hove (www.HallofFameMall.com) about
this one. I’ve never seen anyone come up with so many
ideas in a 24 hour period.
Only one problem.
The greatest number of ideas doesn’t win the game. The
game is won by the person who IMPLEMENTS the ideas.
There is a big difference between knowledge and
implementation. Lots of people KNOW how to do things,
but few people DO those things. I’m convinced that there
are tons of people who are brighter and more clever than
many of the millionaires out there. One problem. They
just THINK about the ideas. They DO nothing.
Here’s how I handle this conundrum (a word I always
feel compelled to use at least once a month, either in
written or verbal form). I list all of my ideas. I then ask
myself which ones will produce the greatest amount
of both long and short term revenue. Since cash flow
is not my primary issue these days, I concentrate on
those ideas that will produce the greatest long term revenue.
I also make sure and hit only forehands. Let me
Years ago I did a speech somewhere. At the same event
I saw a woman do a presentation on a book she had
written a book called “Soaring with Your Strengths”.
The whole premise of the book is that people should
concentrate on doing what they do well and not trying
to improve in the areas that you aren’t as good.
This goes contrary to what most people tell you.
Conventional wisdom would be that you concentrate
on improving where you are weak (she calls this your
Instead, she says, just concentrate on doing even
better in the area where you’re already really good
So I focus and try to exercise discipline in the areas
where I’m hitting forehands.
What are your forehands? If you’re like me, they aren’t
that numerous. For me it is developing products and
a couple of others.
Use your focus and discipline in these areas.
This article originally appeared in Fred Gleeck’s newsletter, Fred Gleeck Insights, and is used with permission. Fred is a speaker and author who is an expert at changing a simple one-time sale into a long-lasting and profitble relationship. Several of his e-books are available for free at www.FredGleeck.com/ebooks