Tips for Reviewing and Filtering AdSense Ads

The process by which the Google AdSense program reviews and filters ads for their participating sites is a semi-automated one. Google has put in place strict policies for the content of its ads, including bans on profanity and racially discriminatory content. These types of ads are automatically filtered out and will not be included on any participating site.

In addition to this automatic ad filtering, owners of participating
sites are free to block ads they or their visitors may find
offensive. This filtering is done through the use of custom
filters, and it is somewhat different than simply blocking a single
advertiser (although that is possible as well). These filters are
generally easy to use, and Google provides good assistance to their
member sites in order to ensure only wanted ads are posted on the
member sites.

Although it happens quite rarely, there are times that Google’s
automated algorithms for determining web site content are not able
to make a good match of ads to the web site pages. In those cases,
the publisher of the web site will be permitted to choose his or
her own ads. If this does happen and you fail to make a choice,
the site will automatically host a number of public service

One of the best things about the Google AdSense program is that the
look and feel of the ads can easily be customized in order to
provide a consistent look and feel to the content on the web site.
One of the key concepts of effective web design is to provide
visitors to the web site with a consistent look and feel. This
includes making sure that the same colors are used throughout all
the pages, making sure that the fonts are consistent and being sure
to make the navigation of the web site as intuitive and simple as

Fitting the ads served by Google AdSense into this equation is
generally a simple process, and a number of tools are provided to
make it easy to customize the look and feel of the ads being
served. For instance, the Google AdSense program allows web site
owners to customize the color and layout of the ads in order to be
more consistent with the rest of the site.

Web site owners are
free to choose from the options provided or to apply a custom
layout and color to the ads. The advertisers do not have control
over this process; once their ads appear on your site you are free
to customize the text and control how it looks. This is a big
advantage of the Google AdSense program, and one that many web site
owners would not want to do without.

Since the customization of Google AdSense content is so easy to do,
it is important for all web site owners to carefully consider how
to format the ads they host. It is a good idea to periodically
review the web site, and the targeted ads contained on the site, in
order to make sure that the ads served are appropriate.

At the same time, it is a good idea to look at the overall look and feel
of the web site, not only the ads themselves but how they fit into
the overall look and feel of the web site. It is important that
the ads not look jarring or out of place. If the ads do stick out,
reformatting them to more closely match the look of the web site
itself should help a lot. It is best for the ads to be unobtrusive
but still easy to notice for the casual web site visitor.

This type of web site testing should be a staple activity for the
owner or manager of any web based business. It is important to
periodically go back to the web site with the eyes of a potential
visitor. Look at things like how easy the site is to use and
navigate, how intuitive it is, and of course how relevant the ads
are to the content. This type of review, of both ad copy and web
site content, is a great way to keep the site fresh and relevant
month after month and year after year.

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Cody Moya writes about “Adsense Tips” in his Adsense Tips Ezine. You can sign up for his free Ezine and get additional information at his website: