Editor’s Note: Joe has given me permission to post this letter as an example of an extremely effective sales letter–in fact, it may be the most compelling sales letter I’ve ever seen–perhaps because he shows you exactly what he’s doing, and then does it. As he says at the end, “Go forth and profit”–see how you can improve your own copywriting by studying this truly hypnotic letter.
A monkey could use this material to write a riveting sales letter, ad, or email message.
The only condition is the monkey needs to be able to read.
I’ll prove it to you.
Right now I have no idea how to write this article for Larry Dotson on “How to Easily Use This Material to Get Gloriously Rich.”
So, in this case, I’m the monkey.
Now follow my path….
I grab this material and flip through it — which is what I’m doing right now — and I spot a phrase…
“You don’t realize it, but in the next few minutes you’re going to learn…”
I add to that phrase something my monkey mind gives me, “…how to get people to do your bidding by using this amazing collection of hypnotic materials.”
I now have this: “You don’t realize it, but in the next few minutes you’re going to learn how to get people to do your bidding by using this amazing collection of hypnotic materials.”
There, I just wrote a good line. Any monkey could do it, as long as said monkey can type.
If you’re like me, you’ll probably want another example.
Stop! Did you notice that “If you’re like me…” is one of Larry’s hypnotic lines? It is. It’s in this book. My monkey mind found it and used it.
And “Stop!” is from his book, too. I saw it and tossed it into the above paragraph. Made you look, didn’t it?
Here’s a fact for you: Any man, woman, child or monkey can flip through these pages and find words, phrases, and complete sentences to help them lead and control the minds of their readers.
Hey! Did you catch what I did? The phrase “Here’s a fact for you…” is also from Larry’s collection. It’s a way to assume logic without having any. It works.
And did you notice that “Hey!” grabbed your mind? It, too, is from this collection. It’s a powerful yet simple tool for practically yelling out your reader’s name in a crowded room. It GRABS attention.
Are you beginning to see how you can use this material?
Think about making use of this collection of hypnotic material and you’ll begin to feel real power.
And did you notice that “Think about making use of…” is yet another golden nugget from Larry’s book?
Yes, a monkey with typing and reading skills just might be able to write a good letter with this amazing collection of tried and true hypnotic words and phrases.
But more importantly, since YOU are smarter than any monkey, by the time you finish reading this material you will be able to take these words and phrases and weave them into hypnotic letters and ads that get people to act on your commands and suggestions.
Stop! Note “by the time you finish reading…” is ALSO from Larry’s priceless bag of tricks!
Can you see why I’m so excited!
As you study every word of this book you will become amazed at how easy it will be for you to start writing your own hypnotic material.
(I can’t resist. “As you study every word of this book you will become…” is also swiped from Larry’s collection. This is becoming way too easy.)
But let me confess something:
(Yes. “Let me confess…” is a hypnotic phrase.)
When Larry wrote to me and said he compiled this material, I was angry.
(“I was angry…” is from this collection, too.)
I wanted to be the author of these gems. I even offered to help add more gems to the package if Larry would let me be co-author.
He agreed, but I could barely think of anything to add! Larry already did the work—and did it very well!
The further you read into this collection, the more you will realize why professional copywriters always have “swipe files.”
They use them for inspiration. In this case, Larry has done ALL the leg work for you.
(“The further you read into this…” is from his swipe file.)
Remember when you were in high school, and you cheated to get a passing grade? Admit it. You did, at least once. Well, this collection is your cheat-cheat.
(“Remember when you were in high school…” is swiped from this book, too. Do you see how easy it is to write with this collection at hand? It’s so easy I feel silly accepting money for writing material like this for clients. But not THAT silly.)
Have you noticed yet that I began with no idea of how to write this article and now, with the help of Larry’s collection, have written a very interesting and maybe even hypnotic piece?
(“Have you noticed yet that…” is from this fantastic swipe file, too.)
So here you are. You’re holding dynamite. Do you light it and throw it in a field to watch the dirt blow up, or do you light it and throw it where you know lay hidden gold?
FACT: The choice is yours. Use this material wisely.
(“FACT” is swiped, too.)
Go forth and profit.
Joe Vitale is recognized by many to be one of the greatest living copywriters. His latest project, co-authored with Larry Dotson, is the Hypnotic Writer’s Swipe File: a collection of over 1,550 copywriting gems that took years to compile. This is their personal swipe file that Joe and Larry use to create world-famous sales letters responsible for generating millions and millions of dollars of revenue. Click here to learn more. https://www.roibot.com/r_hwsf.cgi?R2271_gmco83