The Keyword Density Factor

Anyone using Internet marketing to advertise the products
and services of their company already knows that search
engine optimization is the key to success right now. The
unbelievable amount of companies offering their services
to boost search engine rankings is astounding. The truly
amazing thing is that none of these companies can really
guarantee search engine success. This is because the
algorithms used by the search engine companies to rank the
relevance of sites are too complicated to ever really crack.
Even if someone did know the precise algorithm and how to
apply it to making a site optimized, the search engine
companies periodically alter the algorithms to prevent a
breach in their integrity.

It is known that Google factors in over 100 variables in
their algorithms. While this is a daunting number of facets
to accurately master, it is well known that keyword density
plays a key role in determining search engine rankings.
Keywords are the words and phrases surfers type into the
search engines to find the information they seek on the
web. It is the job of the search engine to provide results
that are truly relevant to what people are looking for. If
you type in “bicycle”, you don’t want to look at an article
or story that mentions the word once and most likely does
not contain the information you seek. This is why keyword
density is so important. If an article mentions the phrase
“bicycle” ten times, then it is more likely that this will
contain the information you are looking for.

The Keyword density can be expressed as a percentage of the
total number of words found on a particular web page. It
represents the number of times the keyword is mentioned and
can be determined by dividing the number of keyword
occurrences by the total number of words on the page. So if
you had an article with 200 words and 10 of those were the
keyword, then there would be a keyword density of 2%. It is
generally accepted that a keyword density of between 2 and
5 percent is optimum. This may vary between search engines
but it is a good rule to follow. It is also a good idea to
include the keyword within the title as most search engines
consider a keyword title more relevant. However, be careful
with the use of your keyword since the search engines will
penalize you if you overuse it, so its a good idea not to
exceed the 5% density level.

Primary keywords are the precise phrases keyed into the
search engine. Tier one keywords are those that are the
same as the primary keyword, but with a slight change
in grammar. “Bicycle parts” would be a tier one keyword for
“bicycle part”. Ideally, they should be used only once in
the first or second paragraph. Tier two keywords are words
that one would relate to the primary keyword. For
“bicycle part”, tier two keywords would be things like:
seat, handlebars, spokes, wheels, or any other word that
may be in an article related to bicycles. These words
should simply appear naturally throughout the article
without any emphasis on keyword density. The last component
is keyword variations. For “bicycle part”, they would be:
bicycles, part, parts, and bicycles. These need to be used
throughout but should not exceed 4% in total density.

Again, the success of these tips will vary from search
engine to search engine. However, following these guides
will boost rankings by telling the search engine that your
article is relevant to the keyword typed in by the surfer.
You will need to experiment with the formula to find the
best way to boost your rankings. Attaining an optimal
keyword density is not the only variable in scoring high
on the search engines, but it is one of the most important
ones so be sure to take the time to find the keyword
density formula that works best for you.

Desmond Mantor is the Director of Marketing for
Have Traffic
a business specializing in producing highly targeted
website traffic for commercial websites. Please visit for information about this
revolutionary web site promotion service