Leave Only Effective Voicemail Messages
By BIG Mike McDaniel
If you miss your contact you may
have to speak to the machine. You can do one of three
things. Leave a message, leave your name and phone
number or hang-up.
Forget the hang-up. You made the call, don’t waste the
opportunity by not leaving a message that includes more than
your phone number.
What you say and how you say it is what sets the voice
mail pro apart from the disgruntled amateur. What
should you say? You have to plan this in advance.
Scripting is not a bad idea. Eliminate the ahs and
stumbles. Just pretend the crummy machine is the real
deal. You wouldn’t search for words if your prospect
answered in person, right?
There is research that says the average executive gets
over 300 messages from mail, email, fax and more each day,
not to mention the bombardment of advertising
messages from billboards, TV radio and cable. That’s a
lot of clutter for you to penetrate.
You must get attention right off, or you go down
with the delete button.
First off, it’s not about you. This phrase pops up in
every aspect of marketing, from advertising all the way
to voice mail messages, Its Not About You.
Take a poll. No one cares about you (well, maybe your
dog). What everyone cares about is me. What’s in it for
me? Leave a message, not name and phone number and
don’t go on about you… seek to entice interest by
suggesting something for them.
Everyone leaves the same tired message and they get
tuned out the minute it starts; “Hi this is Roscoe, we
haven’t met but I thought I’d call to see if you would
be interested in hearing about my new…” UGH! I, I, I, Me, Me, Me.
Make your messages so compelling folks have to call you
back. And don’t drone on and on, make ’em short enough
to entice, but long enough to incite.
Voice mails have been asking callers to “Leave a
message” for years, yet fully three quarters of those
who do respond to the beep leave only name and phone
number. What message does that send?
Your voice mail message gives you a perfect opportunity
to call for action on the part of your listener
(Remember you are competing with 300+ messages and the
horrid reputation of telephone telemarketers).
Go for the close. Ask them to do something. To call you.
To be on the lookout for a package from FedEx. Ask and you will get.
Voice mail response can be an effective sales tool.
Voice mail is one of many tools the professional uses
to get the job done right.
For more about small business help visit: http://BigIdeasGroup.com
©2006 BIG Mike McDaniel, All Rights Reserved
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow
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