Korean Edition of Marketing Without Megabucks Goes Into 2nd Printing


Korean Edition of Marketing Without Megabucks
Goes Into Second Printing

Less than a year after publishing a Korean-language edition of Shel Horowitz’s book, Marketing Without Megabucks: How to Sell Anything on a Shoestring, the prestigious newspaper, The Economic Daily (Maeil Kyungje), Korea’s equivalent of the Wall Street Journal, has gone back for a second printing.

In the U.S., the book has received critical acclaim from media as diverse as Bottom Line/Personal (which did a three-page spread on it!), the Christian Science Monitor, and Library Journal. Horowitz’s more recent marketing book, Grassroots Marketing: Getting Noticed in a Noisy World, has also been widely praised.

Horowitz, author of several other books and a popular speaker and copywriter, is available for interviews.

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