Information for Marketers
Grassroots Marketing: Getting Noticed in a Noisy World
Shel Horowitz’s most comprehensive marketing book!
Guerrilla Marketing Goes Green
The definitive book on marketing green products and services/reaching the green market. On the bestseller list at least 32 different months.
Down to Business Magazine
DTB offers hundreds of articles on Sustainable Business, Business on the Internet, Email, WWW, Other Internet Strategies, Technologies and Trends, Publishing, Speaking in Person and On the Media, Marketing and Sales, Customer Service, General Business/Management/Leadership, Interpersonal Relationships and Family Business.
Interview with Shel on Idea Design Studio: marketing with authenticity and creativity. Includes a list of some of his favorite marketing tactics.
“One of the surest ways to catch the eyes of today’s eco-minded consumers is to go green in your marketing strategy, says frugal marketing expert Shel Horowitz.” Industry Expert Shel Horowitz Reviews Frugal Marketing and Talks Zapporoo