How To Choose A Domain Name – Part 2
Here are some other things to pay attention to when selecting domain names…
1. Domain Extensions
Many webmasters wrestle not only with choosing the best domain name, but also with the decision of what domain extensions to select for their website. The following is a general guide to what the most popular domain extensions represent…
.com – commercial (by far, the most popular domain extension)
.net – network host (often used by hosting companies)
.edu – educational institution
.org – organization
.info – informational sites
If your primary focus is in a local market, you may find value in a local domain as well.
There are also country-specific domain extensions, such as “.co.uk” for England and “.com.au” for Australia. A country-specific domain might be valuable to you if you have, for example, a Russian version of your software. In that case, you might want to register the “.ru” version of your chosen domain as well. Some studies show that country-specific domains perform better in that country’s search engine results. In other words, google.com.au will give preference to domains that contain .au results.
2. Be Different
Distinguish yourself from competitors with a unique and easy-to-remember domain name. Choose a domain that is different. Select a domain that will not cause marketplace confusion.
Including keywords in a domain name is often helpful in ranking well for those specific keywords or phrases. If you find one available, definitely consider purchasing a keyword-rich domain. Keyword domains are particularly useful for content-based web sites.
4. Domain Name Spacing
There is a lot of talk about whether a hyphenated domain (i.e. this-domain.com) is better than one that runs the words together (i.e. thisdomain.com). While hyphenated domains allow search engines to distinguish the keywords, they also make it more difficult for customers to remember. Do not struggle with the decision of which domain to register, as both have their benefits — just register both if possible. Domains are relatively inexpensive and worth the money.
5. Number Of Characters
Obviously, shorter domain names are better. Eight to ten characters in a domain name is considered ideal, but not always realistic. Choose a domain that is easy to remember and not excessively long.
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.