Getting Your Website Traffic Into Context






Contextual traffic-providing websites are few on the ground
compared to the more usual pay-per-click variety. One such
is called Have Traffic at: http://www.havetraffic.com

When I came across it, I decided to test it out by making a
comparison test with 2 other popular pay-per-click search
engines.

I thought that I’d try something a bit different, so I ran
an advert trial using two well-known PPC sites and one that
did not rely on keyword bidding at all, that is, using
three sites in all.

The PPC sites were Google and Kanoodle while the other one
was called Have Traffic at: http://www.havetraffic.com

It is a form of advertising known as “contextual
advertising”. My ads were shown on a network of sites
instead of as the result of queries on a search engine.
I spent $200 on each campaign to promote my e book
‘Cash From Your Camera’ (http://www.cashfromyourcamera.com)

This third advertising service did NOT depend on keywords
and pay per click techniques. It’s a form of advertising
known as “contextual advertising”. My ads were shown on a
network of sites instead of as the result of query on a
search engine. Here are the results….

First, for the Google traffic, my average cost per click
was 45 cents for the range of different keywords I was
bidding on. I received a total of 449 visitors and 1 order.
I also received 20 sign-ups to my newsletter providing a
sign-up conversion rate of around 4.4% and ROI of 43%

Kanoodles’s traffic was disappointing although much
cheaper. I actually received 1523 visitors for my $200
investment. This works out at less than 8 cents a visitor
for the same keywords. But the campaign resulted in zero
sales and only 2 sign-ups to my newsletter…not good!

Have Traffic was the real surprise package.

I received 1,000 visitors for my $200 and actually received
3 sales and 46 subscribers to my newsletter.
The actual return on my investment was 135% plus I
received 46 leads with which to follow-up

Only one of my three campaigns even broke even and that one
only earned 135% ROI. I obviously need to optimize
everything a bit better and then I could at least get a
profitable return from both Google and Have Traffic. It
really looks like Kanoodle is a bust no matter what I do. I
it’s a shame. In the distant past, I could count on decent
traffic from them.

I guess it’s possible that the results may have been
different if I had used different keywords for the campaigns

But overall, this test shows that it is still possible to
find cost effective pay-per-click advertising. You just
have to look harder (sometimes at unexpected sources) and
optimize your ad copy quite a bit more than was necessary
in the past for even solid known good sources of traffic
like Google.

One of a series of articles by Robert Hartness, successful
freelancer and author of Cash From Your
Camera
which offers a step-by-step guide to those on the threshold
of freelance photography and is illustrated with 40+
published photographs. Acclaimed as a great reference
source for serious freelancers. For More information please
visit http://www.cashfromyourcamera.com