Press Release

For Release: On Receipt
Contact: Alan Friedman

German Business Owner Builds Million-Dollar Business with ZERO Advertising Expenditure By Reading MARKETING WITHOUT MEGABUCKS: HOW TO SELL ANYTHING ON A SHOESTRING

NORTHAMPTON, MA, USA: It’s not every day that a book makes someone a millionaire. Yet Georg Schlomka of Germany lays credit for his success on Shel Horowitz’s book, Marketing Without Megabucks: How to Sell Anything on a Shoestring.

“Thank you for your wonderful book ‘Marketing without Megabucks.’ It is the single most profitable investment I’ve ever made. With its superb advice, I managed to build a small company turning over close to 1,000,000 US Dollars a year within 2 years and I have not spent a single penny on paid advertising! With our special computer-noise reduction products we have obtained front-page coverage with the most important German computer magazine, and have been featured in 13 other magazines and newspapers. We (rather the product) even have been featured twice on TV…

“Starting this year, we employ 5 people, and estimated turnover for the year is 1,400,000 US Dollars. Most helpful were the chapters on working the media, and on customer service/referrals. (20% of our new business comes from referrals.)”

–Georg Schlomka, A Conto GmbH, Germany

To visit Schlomka’s English-language Web page about his computer noise reduction products, please click here.

The book, written by AWM’s director, Shel Horowitz, is a 384-page comprehensive guide to inexpensive, effective marketing and publicity, including major sections on press coverage, advertising, direct mail, and self-made marketing. Originally published in 1993 by Simon & Schuster, it is now available exclusively through the author’s firm, at just $8 US, plus shipping. A Korean-language edition has also been published. Click here to preview Marketing Without Megabucks: How to Sell Anything on a Shoestring.

Click here to order your personal copy.

Horowitz founded Accurate Writing & More in 1981, and has used the techniques in this book to turn his company into the largest firm of its type in a three-county service area. AWM now serves clients on three continents

Journalists: Horowitz is available for press interviews. While MWM is almost out of print, Horowitz’s newer and far more comprehensive book, Grassroots Marketing: Getting Noticed in a Noisy World covers the same material plus a great deal more; review copies are available. For more information, call (413) 586-2388, click here to e-mail Shel, or visit

AWM Books
16 Barstow Lane, Hadley, MA 01035, USA
(413) 586-2388 (voice) (617) 249-0153 (Fax)
ISBN Prefix: 0-9614666; SAN #692-4786
A Division of Accurate Writing & More