Connect Directly with Consumers with These Four Mobile Marketing Strategies

Smartphones dominate modern communication channels, and your brand can easily impact lives when utilizing mobile marketing techniques. Currently, 60 percent of mobile users prioritize their mobile devices for their Internet source. While social media, email and website communication are powerful connectivity tools—mobile wins.

As the business world grows, decision makers are engaging new solutions. Your strategy must be entirely capable, and it can foster deep customer relationships. Check out the strategies surrounding direct connectivity, and find out how you, as a provider, can engage meaningful relationships.

Strategy One: Use Social Media

Social media is incredibly potent. It carries a slew of cross-channel benefits, connecting consumers with their brands via quick, concise channels. LinkedIn, Twitter and Facebook offer incredible marketing resources. Social media benefits from more than a few facts, too:

  –.75 percent of Americans bring their smartphones to the bathroom.

    –.   91 percent of mobile Internet access is social media access.

    –.    Over a third of Facebook’s users access Facebook Mobile.

Creating a fertile consumer connection environment requires some adaptation. Brand connectivity begins where consumers and operators engage conversation, and social media has become a powerful stage for such engagement.


Strategy Two: Use Web-Based Analytics

To connect with your customers, you need to understand your customers. Take advantage of review sites, location providers, Internet-based resources, click-through ratings and product purchases. Data pertaining to your mobile user base’s cross-platform movements is important. It reveals the connection process, granting your brand the ability to engage winning strategies.

Pay attention to social media likes, shares, re-posts and comments. When possible, gague your e-commerce platform’s cart abandonment rates, reviews, purchases and buyer behavior. Once you’ve ascertained your audience’s behavior, you can engage it with excellent opportunities and communication.

Strategy Three: c

Small businesses are currently one of the business world’s best direct communication providers. Local customers drive local culture, and small businesses are constantly seeking providers capable of creating deep, meaningful communication. Your mobile marketing strategy should speak to these businesses, and it should take advantage of the following facts:

  –.      America’s 28 million small businesses account for 54 percent of the country’s sales.

  –.      America’s small business sectors occupy between 30 and 50 percent of commercial space.

  –.       Small businesses currently provide 55 percent of all jobs.

Small businesses open communication for consumers and owners alike. Your mobile marketing strategy, when offering location-based services, geo services, redeemable offers and in-depth reviews, is helpful to the small business world. More importantly, the small business world’s dynamic communication channels are helpful to your growing strategies.

Strategy Four: Partner with Dealers to Provide Information

Information, again, drives modern industry. Approximately 65 percent of online marketplace traffic is achieved through mobile devices. Dealers capable of integrating information-based plans are winning, and you, as a mobile marketer, can provide the information.

Target information-heavy dealers. Use your mobile marketing resources to boost their e-commerce and brick-and-mortar strategies. You’ll be surprised by the communicative potential of dealer assistance. Offer call-now buttons, mobile website offers and SMS campaigns. If you’re providing a mobile marketing program alongside information outreach, you’ll gain connectivity and success with your customers.

Dealers, vendors and small businesses need mobile marketing. They need its quick, intuitive layouts, and they need its instant access. Location-based services, above all, are paving modern business roads. As geo-specific apps, augmented reality and brick-and-mortar redemption offers increase in popularity, the business world benefits. Take advantage of the marketing climate shift. There’s never been a better time to engage customers with direct mobile marketing.


Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’sSMS marketing automation solution, he helps businesses and organizations communicate effectively with their customers or members. Grab your copy ofTrumpia’sfree Mobile Marketing Success Kit