Benefits to RSS Feeds






Benefits to RSS

RSS streamlines communication between publishers and
readers. Since RSS has had a popularity surge, webmasters
have been experimenting and using RSS feeds to deliver
content in new and innovative ways. Typically, RSS feeds
contain news headlines and content summaries. The content
summaries contain just enough information without
overwhelming the reader with superfluous details. If the
reader is interested and wants additional information they
can click on the item in the feed, accessing the website
which contains additional details. RSS readers aggregate
multiple feeds, making it easy for individuals to quickly
scan information contained within each feed. Feeds are
generally themed, allowing users to opt-in to feeds that are
of interest.

The big benefit to RSS is that individuals opt-in to content
of interest, totally controlling the flow of information
that they receive. If the quality of the content in the feed
declines, users simply remove the feed from their RSS reader
and they will not receive any additional updates from that
source. The RSS reader acts as an aggregator, allowing users
to view and scan multiple content streams in a timely
fashion.

RSS is a great supplemental communication method that does
not burden the publisher with maintaining lists or following
strict privacy guidelines. RSS feeds are compiled according
to the user’s choices, removing any burden that is placed on
publishers of email newsletters. Publishers no longer need
to be concerned with spam, privacy policies, and age
guidelines.

Publishers using RSS as a communication vehicle are able to
create keyword-rich, themed content, establishing trust,
reputation, and ongoing communication with current and
prospective customers.

What Kind of Information Can be Delivered in RSS Feeds?

Blogs Feed

Many blogs are catalogued in an RSS feed, with each blog
entry summarized as a feed item. This makes it easy for
visitors to scan blog posts for items of interest.

Article Feed

Articles are often placed into feeds to alert readers when
new articles and content are available. The feed entry is
typically an article summary or introduction. Readers can
then ascertain if the article is of interest and read
further.

Forum Feed

Many forums now have add-ons that allow participants to
receive forum posts via RSS. The RSS feeds often will show
the latest discussion topics; if users are interested they
simply click to enter the forum to participate in the
discussion. As the topic is updated they will see new
entries in the RSS feed.

Schedule Feed

Schools, clubs and organizations will often use feeds to
communicate meeting times, places and events that might be
occurring. The RSS feeds are often used to publicize events,
notify the community of schedule changes or meeting agendas.

Discounts / Specials Feed

Retail and online stores have begun using RSS feeds to
deliver their latest specials and discounted offers. Some
online retailers have taken this a step further, allowing
users to create their own feeds based on keywords or
phrases.

For example, this service will generate a URL than can be
entered into a news reader. The feed is updated each time an
item is added to Amazon that meets the specified criteria or
keywords – Amazon Search Feed – http://www.oxus.net/amazon/

Ego / News Monitoring

Companies or individuals interested in receiving headline
news based on a specific brand or keyword can use RSS feeds
to monitor news sources.

For example, users can use the following tool to create a
feed that will allow them to receive filtered news from
Google News. They will only receive items related to a
specific keyword or phrase they setup –
http://www.justinpfister.com/gnewsfeed.php

Industry-Specific RSS Feed Uses Include:

Technical professionals in specific industries have also
developed RSS feeds as way to market, promote or communicate
within their specific industries. In many cases, this has
expanded their reach and increased communication with
current and prospective customers and clients.

RSS feeds can be used by realtors to communicate the time
and location for open houses, announce new property listings
or promote decreased mortgage rates. Content feeds can also
be used by universities to communicate sports scores or
event schedules. Computer service professionals can create
feeds to notify clients of potential security breaches,
virus risks or outbreaks. Ultimately, RSS is molded to meet
the communication needs of many sectors. Consider how RSS
can benefit your business and supplement your communication
needs.

RSS feed creation tool for publishers interested in creating
fresh content – FeedForAll – http://www.feedforall.com

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net and FeedForAll
http://www.feedforall.com