Article Syndication – A New Vehicle for King Content






Creating Content

New websites are being launched daily. In order to compete,
webmasters need to find alternative ways of producing themed
websites. Highly focused articles are often sought by
wembasters. Why? Because content on the web is still king!
In order to attract search engines and site visitors,
webmasters rely heavily on providing new, innovative and
fresh content. If the web site content is rich, visitors
will come. If the website content is updated regularly,
visitors will return. When evaluating a website’s traffic it
is easy to see that the low cost of syndicated content can
increase a website’s value. Sites that contain multiple
pages related to a specific topic increase the likelihood of
being ‘found’ when a variety of search phrases are used for
that topic.

By creating a niche resource, webmasters are viewed as
industry experts and their websites are more likely to
receive incoming directory links. A number of publishers
provide free content, the only stipulation being that the
webmaster serving the content must include the author
resource box. Webmasters utilizing free content can easily
create portals teeming with themed content.

Unlocking the Key to RSS

Many webmasters are struggling to find fresh, innovative
content while other savvy webmasters have realized the
potential hidden within RSS and are adopting the technology
at a maddening pace. By utilizing RSS, webmasters can tap
numerous free content sources with very little effort. RSS
truly is a webmaster’s key to free content.

Webmasters interested in taking advantage of RSS have a
number of resources available to them:

GoArticles is a free content article directory with more
than 20,000 articles available for syndication. Recently
GoArticles added a feature that will allow webmasters and
site owners to add dynamically updated article headlines to
their sites by simply adding a single line of java script
into their webpage. More than 100 articles are added daily
to GoArticles. The content is refreshed and indexed every 3
hours, so new articles are updated on the site 8 times a
day. Webmasters looking for content can include theme-based
RSS feeds into their site, using java script supplied by
GoArticles. The java script accesses an RSS feed that
contains the article headlines on the GoArticles site.

GoArticles has 64 article categories, making it easy for
webmasters to find content that suits their interest.
Webmasters can select either the most recent articles in a
specific category or the most popular articles in a specific
category. As new articles are added to the GoArticles
directory, the content on the websites using the java script
will dynamically update.
Additional details at: http://www.goarticles.com
Example of a site using GoArticle’s feed –
http://www.small-business-software.net/goa-seo-headlines.htm

Another article resource webmasters may find useful is
Article Central’s tracker script. Webmasters can easily
insert java script into their website to list all of Article
Central’s new articles or site owners can customize the
tracker code to list only those articles chosen from the
article repository’s article category list. Articles relate
to web development, design and technology-related issues and
are updated daily.

Additional details at:
http://thewhir.com/find/articlecentral/tracker.asp

Example of a site using Article Central’s feed –
http://www.softwaremarketingresource.com/articledirectory-headlines.htm

Content syndication is a win-win for both the publisher and
the webmaster. As a result of these new distribution
opportunities provided by GoArticles and Article Central,
publishers will receive increasingly more exposure for their
articles and webmasters will have a new source for fresh
content.

Webmasters interested in creating dynamic content from other
free sources can use the free service provided by Feed2JS.
All webmasters need to do in order to display the RSS feed
on a website is enter the URL of the RSS source. Feed2JS
creates java script that can be inserted into the HTML of
the site owner’s webpage. Webmasters are also given control
over how their content is served, meaning they can customize
the look and appearance of the headlines.
Additional details at:
http://jade.mcli.dist.maricopa.edu/feed/index.php?s=build
Example of site using Feed2JS –
http://www.feedforall.com/rss2java-rssblog.htm

Search engines are increasingly looking for theme-based
portals by having specific targeted content where Webmasters
are likely to be defined as industry experts. RSS is a free
and easy way to promote a site and its content without the
need to advertise. RSS is defined specifically for
syndication; in fact the acronym RSS stands for Really
Simple Syndication. This means that webmasters serving RSS
content do not need to negotiate complicated content sharing
partnerships in order to use content contained within an RSS
feed.

In order to completely understand the power and potential of
RSS, webmasters may want to visit the following resources:

RSS Specifications – everything you need to know about RSS –
http://www.rss-specifications.com

Feedster – locate RSS feeds that are topic specific

FeedForAll – create RSS feeds from your own content
http://www.feedforall.com

RSS4U – free online RSS reader http://www.rss4u.com

FeedDemon – desktop RSS reader – http://www.feeddemon.com

About the Author: Sharon Housley manages marketing for the NotePage
http://www.notepage.net and FeedForAll http://www.feedforall.com product lines. Other sites by
Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net