Are You Using All 7 of These Highly Effective Marketing Tactics?
Here are 7 well known, highly effective marketing tactics
many small business owners overlook when developing their
marketing program. How many have you overlooked?
1. Be Unique
The best way to beat your competition is to promote a
distinct advantage your customers cannot get from a
competitor. This is often called your USP (short for Unique
If you don’t already have a distinct advantage, create one.
Add something to your business you’re not already doing. One
network marketer I know doubled her sign up ratio by
providing complimentary sales leads to her new distributors
for their first 4 months.
2. Use Testimonials
Collect and use testimonials. Testimonials from satisfied
customers are similar to referrals. Both provide your
prospect with evidence that your product or service produced
results for other customers just like them.
I’ve performed many tests using the same messages with and
without testimonials. Those with testimonials always
increased sales, often by as much as 65% or more.
Don’t wait for satisfied customers to volunteer a
testimonial. Instead, follow up with some customers soon
after completing a transaction.
Ask what they liked best about your product, service or
business opportunity. You’ll get many flattering
compliments. Ask for permission to use them in your
3. Make An Upselling Offer
Upselling is a proven technique you can use to get more
money at the point of sale. Customers will never be more
receptive to an attractive offer from you than when they’re
paying you money.
Offer your customers or clients the option to upgrade to a
better product or service at a special price. Or, offer the
option of adding a related item to the sale for a special
combination price. Many will accept your offer.
An upselling offer can increase your average sale by 30
percent or more without creating any advertising expense.
4. Trivialize Your Price
Demonstrate a low cost for your product or service by
breaking down the price to its lowest time increment. “$325
per year” frightens many customers away. “Enjoy all of this
for less than 90 cents a day” attracts them to the low cost.
5. Stress Benefits Before Features
A feature is what something is. A benefit is what it does.
For example, my favorite donuts are now delivered in a
re-sealable box. That’s a feature. The donuts stay fresh for
a week after I first open the box. That’s the benefit.
Promote the benefits of your product or service before you
promote the features of it. People never buy something to
get a feature. They always buy to get the benefit produced
by the feature.
6. Focus On The Headline
Always include a headline with your ad, sales letter or
webpage. Include your biggest benefit in the headline to
grab your prospect’s attention. Otherwise, many prospective
customers won’t read your promotional material.
When you develop a new promotion, test different headlines
to find the most effective one BEFORE you test anything
else. After you find the headline that attracts the most
readers you can test to find the most motivating copy for
them to read.
7. Include a Powerful Offer
Never advertise without including an offer. An offer
provides the reason for prospective customers to respond.
The best way to get a big response from your advertising is
to make an offer your prospects cannot refuse.
Are you using all 7 of these tactics in your promotions? If
not, revise your marketing program to include those you’ve
overlooked. You’ll immediately enjoy a big increase in your
sales and profits without increasing your expenses.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards …and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You’ll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV