Down To Business: A Magazine for Entrepreneurs and Marketers


Over 700 articles to help you run your business better–everything from how to prevent credit card fraud to how to run a successful business on- or off-line to trend articles about the future of business. Featuring some of the best thinkers of the Digital Age.

Down To Business is a magazine to help you run your business more profitably—as part of our site-wide commitment to help you do better with less in both business and pleasure. The magazine features articles from some of the leading lights in the entrepreneurial niche, including John Audette, Sharon Tucci, Jeffrey Lant, Paulette Ensign, Azriela Jaffe, Paul Krupin, Rick Beneteau, and many others. Please check frequently for new content.

 

Table of Contents
Sustainable Business

Success Consciousness

Business on the Internet

Social Networking
Email
World Wide Web
Search Engine Marketing
Other Internet Strategies

Technologies and Trends

Copywriting

Publishing

Branding

Speaking and Presentations

Marketing and Sales

Pricing

Customer Service

Entrepreneurship

General Business/Management/Leadership

Media Appearances/Media Training

Media Literacy

Meeting Planning

Trade Shows

International/Cross-Cultural/Language

Time Management/Organization

Interpersonal Relationships and Family Businesses

Reprint Information

Why is a business magazine devoting its lead section to
sustainability and its closing section to family dynamics? Because
everyone already knows about the importance of the Internet, about
marketing strategies, about sound management. Not everyone knows
about these two areas.

Sustainable businesses treat all systems–including energy
consumption and other inputs, waste streams, and of course the
well-being of their employees–as important factors that need to be
examined and optimized. as resources become scarce and expensive, as
the penalties for despoiling the environment increase both
economically and socially, these are the businesses that will thrive
in the decades to come.

As for family business dynamics…for the millions of privately owned
companies out there, addressing how the family systems impact the
business is also crucial to long-term profitability. Otherwise, the
mental energy and economic capital that the business generates will
be lost in squabbles over who gets how much.

I’ve been writing about frugality long enough to be called an
“expert.” Sustainable business practices and healthy family dynamics
are related to frugality–all are approaches to help business owners
do more with what they already have and replace the idea of conquest
with the concept of mutual improvement.

And now, enough from me–on to the articles!
Shel Horowitz, Editor, Down to Business

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If you are interested in an author or musician that you read about in our magazines and there’s no link to Amazon on that page, please click here to order from Amazon.com. If there is a link on the article page, we prefer that you use it. We do ask that if you’re interested in Shel Horowitz’s books, Grassroots Marketing: Getting Noticed in a Noisy World, Marketing Without Megabucks: How to Sell Anything on a Shoestring and The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook, that you order them directly from us.


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