Down to Business: Trade Shows






How to Make the Most of Book Expo america (or other large trade shows)
By Gail Richards

Are You “Cell”ing Yourself Short?
By Susan Friedmann

Bring on the Baby Eyes
Susan A. Friedmann, CSP

The Secret Weapon Every Savvy Exhibitor Should Use
By Susan A Friedmann, CSP

27 Exhibiting Do’s and Don’ts
By Susan Friedmann

Dirty Little Secrets: Five Things Trade Show Attendees Don’t Want You To Know
By Susan Friedmann

The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y
By Susan A. Friedmann

Getting the Best Value From Your Trade Show Exhibit
By Emma McDonald

Using the Media Effectively To Promote Your Trade Show Exhibit
By Susan Friedmann

Culture Clash: The A-Z of Exhibiting Overseas
By Susan Friedmann

Building Brand Awareness Through Tradeshows
By Susan Friedmann

At Your Service: The Ten Commandments of Great Customer Service!
By Susan Friedmann

Who’s Worth Your Time At Your Trade Show Booth?
By Susan Friedmann

How to Work a Trade Show for the Most Lucrative Deals, at the Least Cost
By Shel Horowitz

10 Tips to Use Giveaways Effectively at Trade Shows
By Susan Friedmann

A Cheap and Effective Way to Exhibit at Trade Shows
By Shel Horowitz

What to Bring When Walking a Tradeshow Floor
By Shel Horowitz

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