22 Free or Almost-Free Ways to Market Your Product, Service, or Ideas

Marketing can be free or very cheap. Here’s a
quick checklist of 22 different free or nearly free marketing

  1. Write, distribute, and publicize a free report (like this one)
  2. Cultivate relationships with media sources
  3. Use carefully written and appropriately distributed press
    that include solid information and are accompanied by a
  4. Write the right letters to the editor
  5. Organize and promote newsworthy events–and show media
    people why they’re important to their audience
  6. Get your products or events previewed and reviewed in
    as many places as possible
  7. Get involved with community service activities (and
    let your skills be used)
  8. Publish articles–with full contact information and
    relevant credentials
  9. Self-syndicate an advice column to special-interest publications
  10. Take advantage of radio call-ins
  11. Sponsor or underwrite carefully targeted
    special-interest shows on radio and TV
  12. Donate premium prizes to media sources and charitable
  13. Appear as a guest–or host!–on radio and TV shows
  14. Do as much public speaking as you can–to audiences
    that need what you offer
  15. Use the Internet to promote yourself through e-mail
    signatures, articles, Web sites and links, live conferences, and more
  16. Cross-promote with others, at every opportunity
  17. Take advantage of free classified ads that match your target market’s demographic
  18. Write benefit-focused classified and direct mail copy
    that pulls in the reader and shows why you’re performing a great
    service to him or her–s/he’ll be so much better off with your offer
    that s/he’ll be grateful for the chance to buy
  19. Focus your marketing on solving your prospect’s
    problems, easing pain, or achieving aspirations–not on how
    great you are
  20. Use clear, persuasive testimonials–and attribute them
    so your prospects know these are real people
  21. Tell everyone what you do and how it helps people
    achieve their goals
  22. Actively encourage referrals

To learn how to implement these strategies, pick up a copy of our book, Grassroots Marketing Getting Noticed in a Noisy World.

Shel Horowitz is an international marketing consultant/copywriter and author of
Grassroots Marketing: Getting Noticed in a Noisy World.