Month: April 2018

Penguin Unveils Social Network for Genre Fiction at Book Expo ’11

Penguin Unveils Social Network for Genre Fiction at Book Expo ’11 By Shel Horowitz, Editor, Down to Business/Global Arts Review Book Country is a new social network specifically for fans and writers of genre fiction: mysteries, thrillers, science fiction, fantasy, and romance. Owned by print publishing giant Penguin, Book Country is open to authors from any publisher, as long as they write within one of the genres. I interviewed Molly Barton, President of Book Country and Director of Business Development at Penguin Group (USA ) (when necessary for context, my questions are in italics; my comments are in square brackets): I created Book Country because I wanted to create a real stepping stone for aspiring fiction writers to improve their work, learn how to describe their work in the most advantageous manner, and to learn about the various publishing paths available to them. I also saw self-publishing companies offering very expensive services designed by technologists rather than publishers or marketers, and felt we could do better. Why authors from all houses and not just Penguin authors? I felt it was important to give fiction writers a holistic view. The Landmark Books [well-known titles in a genre] are from publishers across the industry [The site categorizes books not only by genre, but also by their rank in several sets of statistics that provide social proof: essentially, a curatorial function-helping readers...

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The Four Seasons of Publicity – Building an All-Year Publicity Machine

The Four Seasons of Publicity – Building an All-Year Publicity Machine By Bill Stoller If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc. For hard-core publicity insiders, though, there’s a rhythm to generating coverage, based upon the natural ebb and flow of the seasons. Such an approach can help you score publicity throughout the year, and will help keep your eye on the ball from January through December. Essentially, a yearlong approach consists of two strategies: . Timing your existing stories (new product introductions, oddball promotions, business page features, etc.) to fit the needs of the media during particular times of the year. . Crafting new stories to take advantage of events, holidays and seasonal activities. Before we run through the four seasons of publicity, a few words about lead time. In this age of immediacy (only a few seconds separate a Matt Drudge or a CNN from writing a story and putting it before millions), it’s easy to forget that, for many print publications and TV shows, it can be weeks — and sometimes months — before a completed story sees the light of day. The phrase lead time simply refers...

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How to Write Executive E-mails Your Audience Will Actually Read

How to Write Executive E-mails Your Audience Will Actually Read By Angelique Rewers, ABC, APR Last week I received a blast email message from the CEO of one of my favorite discount couture shopping websites. Since I’m used to receiving frequent emails updating me on the latest sales promotions, I opened the message right away. However, I was disappointed to instead be greeted by a long, text-heavy letter that was a dense thicket of information. Truth be told, if I weren’t always critiquing these types of messages for my own professional development purposes, I wouldn’t have been able to muster the energy to read more than the first paragraph. In fact, I suspect the majority of recipients hit the delete button as soon as they opened the email. I’ve provided a copy of the email message below — exactly as I received it — including no spacing between the bullets. The only thing I’ve changed is the name of the company to protect “the guilty.” Unfortunately, this type of customer email message is all too common — and it’s such a shame because I know from experience just how much time and effort goes into writing one. With that said, here are five ways the company could have done it better: 1. May I have your attention please?! The first goal of an email, memo or any other communication...

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