Month: March 2018

Shel Horowitz’s Monthly Newsletters (32)

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30 Tips for Keeping Meeting Expenses to a Minimum (1)

30 Tips for Keeping Meeting Expenses to a Minimum By Susan Friedmann, CSP Money makes the world go ’round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. In other words, caution you to spend less, but expect miracles at the same time. Preparing and managing a realistic budget is serious business, but to score “big boss” points you also need to be a savvy negotiator and cost-cutting aficionado. To help you on your way, here are 30 tips in a variety of different areas to keep your meeting expenses at a minimum without losing quality you strive for. 1. Keep your budget flexible. Be prepared to build in a contingency of 10 percent into your total budget to take care of any unexpected expenses and emergencies. Unforeseen or overlooked costs such as, overtime, overnight mailings, phone and computer hookups or speaker substitutions could skyrocket your budget. 2. Check all invoices. Question anything on your invoices that doesn’t compute against the written quotation. Scrutinize your hotel/facility and food and beverage invoices while on-site. Ironing out discrepancies in person is much easier than over the phone. 3. Limit authorization. Only a select few should have the authority to charge items to your...

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Online Contests Draw Website Traffic (1)

Online Contests Draw Website Traffic Mike Belba explains how contests multiplied his website traffic with contests. by Michael Belba Online sweepstakes have been among our primary tools for promotion, and have been very successful in driving traffic to our site. More importantly, many of these visitors have turned into buying customers. We run both weekly giveaways and a monthly giveaway on our site. Our weekly prizes have a retail value of between $20 and $40, and our monthly prizes have a retail value $40 to $75. The difference in the contests is this. The weekly prize only requires an entry form to be filled out. But in order to qualify for the monthly prize, visitors must find the answers in our store. Due to the additional “work” involved, monthly entries run about 30% of weekly totals. But they get people to view multiple pages in our site and thus see the wide variety of products offered. In our two months online, we have derived several benefits from offering contests: 1. Great linking opportunities. There are well over 100 sites out there that will link to any site offering contests, and many of these are very high hit sites. 2. Repeat traffic. We have become a regular bookmark much more quickly than through any other method–and when these people are ready to purchase, we will be known and remembered. 3....

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Set Personal and Business Goals that Matter–And Meet Them! (1)

Set Personal and Business Goals that Matter–And Meet Them! Strategies to help you achieve greatness through discipline, focus and a clear idea of what you want to accomplish. By Kelley Robertson Another year is upon us and if you are like most people you have hit the floor running without planning a clear objective for the upcoming year. However, top performing sales people make the time to establish clear targets. Setting goals is not a complicated process nor does it take a lot of time. Use the techniques listed below to help you achieve your targets. Ensure each of your goals follows the SMART concept: Specific, Motivational, Action-oriented, Relevant to your situation, Time-bound. For example, “I will increase my sales by 15% compared to last year.” Be as specific about your goal as possible. “I will start my own catering business” is a lot stronger than “I want to go into business for myself.” Challenging goals are motivating. Set goals that will push beyond what you usually think you can accomplish. Remember to set a deadline. A goal without a deadline is simply a dream. Attach a realistic yet challenging deadline for accomplishment and post this where you can review it regularly. Phrase your goals in the present tense and assume success. Don’t say, “I want to.” Say, “I will.” This subtle technique tells your subconscious that you have...

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Set Personal and Business Goals that Matter–And Meet Them!

Set Personal and Business Goals that Matter–And Meet Them! Strategies to help you achieve greatness through discipline, focus and a clear idea of what you want to accomplish. By Kelley Robertson Another year is upon us and if you are like most people you have hit the floor running without planning a clear objective for the upcoming year. However, top performing sales people make the time to establish clear targets. Setting goals is not a complicated process nor does it take a lot of time. Use the techniques listed below to help you achieve your targets. Ensure each of your goals follows the SMART concept: Specific, Motivational, Action-oriented, Relevant to your situation, Time-bound. For example, “I will increase my sales by 15% compared to last year.” Be as specific about your goal as possible. “I will start my own catering business” is a lot stronger than “I want to go into business for myself.” Challenging goals are motivating. Set goals that will push beyond what you usually think you can accomplish. Remember to set a deadline. A goal without a deadline is simply a dream. Attach a realistic yet challenging deadline for accomplishment and post this where you can review it regularly. Phrase your goals in the present tense and assume success. Don’t say, “I want to.” Say, “I will.” This subtle technique tells your subconscious that you have...

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