Month: January 2018

A Magazine for Entrepreneurs and Marketers (28)

Down to Business: Customer Service Making Customer Loyalty a Priority and How You Can Achieve It On a Budget By Janine Popick CEO/Founder of VerticalResponse 4 Ways to Elevate Your Customer Service By Andrew Lisa How You Handle Negative Comments Could Help Your Rep–or Hurt It By Amy Kirkegaard 5 Ways to Use Content Marketing to Repair —Your Brand Reputation By Kim Wade When Customers Ignore You 5 Business building tips that cost nothing By Jeff Mowatt What to Do When a New Client Leaves You Standing at The Altar By Chris Marlow Uncle Bubba’s Customer Service By Eric Letendre What I Learned From A Successful Small Business Owner About Sales By Jeremy Ulmer Yes, I Mind Waiting: 10 ways to reduce lineup stress for staff and customers By Jeff Mowatt 5 Tips for Juggling Customers, Callers, and Walk-ins By Jeff Mowatt 10 Ways to Help Your Customers Know YOU By Scott Ginsberg How to Outsell Your Competition by Treating Your Customers Like Kings By Clayton Makepeace Have You Been Starbucked? (Part 1) By Toni Cascio, Ph.D. How Inquisitive Are You? By Craig Harrison I’ll Never Forget What’s-Her-Name! Winning the Name Game By Craig Harrison LINGO FRANCA: Overcoming Language Barriers Within the Same Language By Craig Harrison Building Loyalty: 6 Handwritten Notes You Should Be Writing To Attract & Retain New Clients By Michael Kaselnak Saluting the Squawkers: Complaints Often...

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Business is About Relationships: Tools to Strengthen Yours (1)

Business is About Relationships: Tools to Strengthen Yours By Lois Carter Fay What makes a good friend? To me, a friend is someone I can rely upon to always be there for me, tell me the truth, listen and share intimate moments with me, and enjoy doing things together. I’ve had some friends, like Jan Glas, since I was a little girl. Others, like my former roommate Wendy Jungbluth, came along later in my life, but we became so close during our roomie days that we are more like sisters. It doesn’t matter how often or how little we communicate. These two women will always be my friends. Others may move from acquaintances to friends and back to acquaintances. As people’s lives get busier, they forget to phone, neglect to respond to an invitation or email, and fall off the friendship radar screen. There’s only so much time you can put into one-sided communication. And it’s not so different with clients and prospects. Getting prospects to commit to hiring you, and then keeping them as clients, requires the same relationship-building skills as you use to make and maintain friendships. Of course, you don’t need to suffer through lots of “one-sided communication” to become the “blip” that stands out on the client’s radar screen if you’re good at: ==> Rapport building. ==> Honesty. ==> Commitment. ==> Follow-through. ==> Organization. ==>...

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Five Ways NOT to Clean Up Your Office–Even if They’ve Always Told You Differently (1)

Five Ways NOT to Clean Up Your Office–Even if They’ve Always Told You Differently “Words of Wisdom” you should ignore when organizing your office. By Jan Jasper “Handle each piece of paper only once.” Someone just handed you some information about a low-priority matter. If you deal with it right now to avoid handling the paper again later, you’ll be late to today’s meeting with your biggest client. I don’t think so! “Filing systems should always be set up alphabetically.” This depends. Some files should be set up by topic. Alphabetic files are a big reason that people often can’t find papers after they’ve filed them. “Loose-leaf binders are a good way to keep papers, newsletters, etc. together.” If you don’t even have time to drop it into a file folder, where will you find the time to hole-punch it? “A tidy desk will help you be effective.” Maybe. Some very ineffective people have spotless desks. “If I had a bigger office it would solve the problem.” More likely, it would just give you more places to hide the work you’re procrastinating about doing! Jan Jasper has been training busy people to work smarter, not harder since 1988. She helps clients streamline their systems and procedures, form optimum work habits, use technology efficiently, and manage information overload. Her specialty is helping people who’ve already worked with professional organizers and...

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Deep Economy: The Wealth of Communities and the Durable Future

Deep Economy: The Wealth of Communities and the Durable Future By Bill McKibben I’ve spent the last twenty years of my adult life writing and thinking about global warming. I can tell you about hydrogen, hybrid cars, solar panels, wind turbines, green building, carbon offsets, carbon sequestration, carbon credits, and on and on and on and on. And here’s what I think the outcome boils down to: hyperindividualism versus community. If we can build a society where a community farm, a community source of energy, a community radio station, a community bookstore make sense, then we have a fighting chance. I know this seems an unlikely solution, far less hard-headed than some technological prescription. But consider: the average Western European uses half as much energy as the average American. Not because they have some secret technology, and not because they’re leading degraded lives, but because they’ve built a society along subtly different lines. Half is a lot. They’ve built public transit systems, and cities that draw people in, not spin them centrifugally out. It’s no wonder, in fact, that Portland is the one American city whose carbon emissions are declining – more than anyplace else in the country, it’s begun to make European choices. Food is a good example. If we eat locally, we use a lot less energy – back East, where I live, a calorie of that...

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If You Can’t Do It Well…Do It Anyway, and Get Better Later (1)

If You Can’t Do It Well…Do It Anyway, and Get Better Later By Jan Janzen Hi, Jan, Whatever is worth doing, is worth doing…? Last week when I heard that phrase on a teleclass, I immediately finished it as you probably have. It’s worth doing well! Wrong! At least according to Keith Cunningham, the gentleman conducting the teleclass. He said, it’s worth doing poorly…until you do it well. Well that one took some thought on my part and finally I decided that I liked it. Perfectionism is an integral part of most entrepreneur’s life. Fear of not doing it right, not doing it well enough, or the embarrassment of saying, ‘I don’t know how’ stops many, many entrepreneurs. I know that it still stops me far too often. Yet in thinking about ‘doing something poorly’, until I do it well, I feel the panic rise up in me. Will I be given a second chance to do it better? What if my ‘doing it poorly’ really stinks? What if, what if, what if and for awhile I couldn’t even put my finger on all the doubts or questions; I just knew that there was plenty of resistance to doing something poorly. And yet, I know that every one of us has done things poorly. Good heavens, we wouldn’t have learned anything if we hadn’t been willing to make some...

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