Month: March 2015

Niching Through the Book Industry: The 2015 Book Expo America

Niching Through the Book Industry: The 2015 Book Expo America by Shel Horowitz, Editor, Down to Business TRENDS What used to be marginal in food books is now mainstream. Huge number of titles on vegan, gluten-free, diets for diabetes and cancer, paleo—even several that combined two or more of these themes. Quite a few books on tiny houses, but far fewer on general green living, renewable energy, or green business (though there were at least a few)—yet the cover for my own forthcoming book, Guerrilla Marketing to Heal the World, drew quite a bit of interest. I did see a cover for what promises to be a gorgeous coffee table book on green architecture: Bali Sustainable Visions, by Duncan Murray Kirk and photographer Isabella Ginanneschi. Perhaps the fall-off has to do with the temporarily lower cost of fossil fuels. Santa Claus is in, with a couple of dozen variations. And so are Holocaust memoirs or books based on diaries from the previous generation, several of them self-published (and all of them a bit late considering most will have 2016 pub dates and thus miss any World War II anniversary promotion—and their authors/surviving protagonists are at least in their late 80s. Multicultural fiction is big, and often involves protagonists from oppressed peoples (Jews during the Holocaust, Palestinians today) and sometimes a cultural crossing. So are books whose protagonists discover magical...

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A Magazine for Entrepreneurs and Marketers (13)

Down to Business: Publishing The Year of Female Empowerment: 2017 Book Expo Show Report By Shel Horowitz, Editor, Down to Business A Bold Move to Redefine Publishing in Asia and Africa: The Sharjah Initiative By Shel Horowitz, Editor, Down to Business Elena Ferrante” Model: How Independent Publishers Excel In Promoting International Literature By Shel Horowitz, Editor, Global Arts Review When Does Nastiness Cross the Line From Free Speech to Hate Crime? PEN’s First Amendment Resistance Panel Focused on One Inflammatory Writer  By Shel Horowitz, Editor, Down to Business The Best of Bridge: 28 Years as a Self-Publishing Success Story By Shel Horowitz, Editor, Down to Business Niching Through the Book Industry: The 2015 Book Expo America By Shel Horowitz, Editor, Down to Business “A Printed Book? How Quaint!” Digital Initiatives Push Book Industry Boundaries at Book Expo America 2014 By Shel Horowitz Digital Convergence and Progressive Politics go Mainstream: BEA 2013 By Shel Horowitz How Book Shepherds Can Help Authors By Scott Lorenz The Floor Is Crowded Again: Industry Professionals AND Readers Flock to BEA 2012 By Shel Horowitz Create Multiple Sources of Revenue By Brian Jud Are These Books Worth the Trees? Junk Food for the Mind Dominates Biggest Publisher Booths at BEA 2011 By Shel Horowitz Electronic Innovation is turning the Publishing World Inside-Out: Cutting-Edge Business Products at Book Expo America By Shel Horowitz Penguin Unveils Social Network...

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