Month: January 2014

A PR Coup: How I “Did” A Last-Minute Inaugural Ball (1)

A PR Coup: How I “Did” A Last-Minute Inaugural Ball The eNaugural.com ball — a perfect mix of celebrities, entertainment, and media coverage, with a Toy Story theme — how was it done? by Tanya F. Hilleary [Editor’s Note: People in PR often get asked what it is exactly that they actually do. PR wizard Tanya Hilleary gives a glimpse of the inside world…managing multiple celebrities at a last-minute event, arranging a huge media splash, ensuring that everything went perfectly at the event itself…and leveraging her success to grow her firm. Definitely worth a read! This article was originally posted to the Small shop PR Agency discussion list at yahoogroups.com, and is, of course, used with the author’s permission. –Shel Horowitz, Editor, Down to Business] I jumped on the Inaugural Ball train on the 6th of January – 14 days before the BIG EVENT. Like everything surrounding the ball, the group putting on the event was about 2 months behind in their preparations. They had originally contracted with Ogilvy [Ed. note: A prominent ad agency] to do PR, but Ogilvy dropped them when by early December there was no decision on the Presidency, and the inauguration looked like it could possibly by cancelled outright. All these guys had was a great venue (The National Press Club) – and some big dreams. They had only just begun selling tickets through...

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A PR Coup: How I “Did” A Last-Minute Inaugural Ball

A PR Coup: How I “Did” A Last-Minute Inaugural Ball The eNaugural.com ball — a perfect mix of celebrities, entertainment, and media coverage, with a Toy Story theme — how was it done? by Tanya F. Hilleary [Editor’s Note: People in PR often get asked what it is exactly that they actually do. PR wizard Tanya Hilleary gives a glimpse of the inside world…managing multiple celebrities at a last-minute event, arranging a huge media splash, ensuring that everything went perfectly at the event itself…and leveraging her success to grow her firm. Definitely worth a read! This article was originally posted to the Small shop PR Agency discussion list at yahoogroups.com, and is, of course, used with the author’s permission. –Shel Horowitz, Editor, Down to Business] I jumped on the Inaugural Ball train on the 6th of January – 14 days before the BIG EVENT. Like everything surrounding the ball, the group putting on the event was about 2 months behind in their preparations. They had originally contracted with Ogilvy [Ed. note: A prominent ad agency] to do PR, but Ogilvy dropped them when by early December there was no decision on the Presidency, and the inauguration looked like it could possibly by cancelled outright. All these guys had was a great venue (The National Press Club) – and some big dreams. They had only just begun selling tickets through...

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