Four Reasons Mobile Websites Help with Author Promotion

Four Reasons Mobile Websites Help with Author Promotion By Paul McKergee In today’s world, we tend to be more connected than ever before, thanks to the dawn of mobile websites. From Internet browsing to video conferencing, a strong majority of today’s Web users tend to interact virtually through their smart phones. For the publishing industry, which once enjoyed income revenue from those who cherished a good book on a lazy day, it has meant a complete revolution in operations. If you are an author – either in print or online – there are four good arguments in favor of having a mobile website presence. #1 – A Continual Social Presence A mobile website quickly turns into easy author promotion when you’re connected to potential readers wherever they’re at. Individuals check in on their favorite sites everywhere from bus stops to medical waiting rooms, and having your website jive with their smart phones will keep you relevant. Display upcoming book signings on a virtual event calendar, keep your blog updated or even ask readers to vote on upcoming articles or book jacket art. Mobile author promotion cannot begin until you’re accessible from handheld universe. #2 – Stay Competitive Lee Anderson, the Vice President of Technology for Strategic Book Publishing and Rights Agency (SBPRA) likes to consider the “3 Ms” when it comes to mobile websites for authors – Mobile Makes...

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