Month: January 2011

Press Releases: Do You Make These Mistakes When Writing Press Releases? (1)

Press Releases: Do You Make These Mistakes When Writing Press Releases? By Dan Janal, PR Leads Last month was a great month for my new Guaranteed Press Release program. 30 clients wrote press releases that I edited and then sent out to the media where they were printed on many sites that led to high search engine rankings and lots of traffic back to their sites. After editing so many press releases, I realized many people made the same mistakes, over and over. Here are the top 11 mistakes that you can avoid when you write your press releases: 1. Headlines were too long. Although there aren’t any rules about exact word length, if you go beyond one deck of headline using 14-point type, you’d better have a good reason. 2. Headlines that buried the keywords. Writing headlines these days is as much for attracting the attention of Google as it is to attract the attention of reporters. Here’s a formula to follow: Key audience achieves key benefit when using/reading your product/book. For example: C-level Executives Get Greater Employee Retention When Following Advice in “New Book Title” or “C-Level Executives Get Greater Employee Retention When Following Advice from Employee Expert Jill Smith.” 3. In the headline, use Title case, that is, the first letter of each word is capitalized, except pronouns and articles. If you don’t know what a...

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Press Releases: Do You Make These Mistakes When Writing Press Releases?

Press Releases: Do You Make These Mistakes When Writing Press Releases? By Dan Janal, PR Leads Last month was a great month for my new Guaranteed Press Release program. 30 clients wrote press releases that I edited and then sent out to the media where they were printed on many sites that led to high search engine rankings and lots of traffic back to their sites. After editing so many press releases, I realized many people made the same mistakes, over and over. Here are the top 11 mistakes that you can avoid when you write your press releases: 1. Headlines were too long. Although there aren’t any rules about exact word length, if you go beyond one deck of headline using 14-point type, you’d better have a good reason. 2. Headlines that buried the keywords. Writing headlines these days is as much for attracting the attention of Google as it is to attract the attention of reporters. Here’s a formula to follow: Key audience achieves key benefit when using/reading your product/book. For example: C-level Executives Get Greater Employee Retention When Following Advice in “New Book Title” or “C-Level Executives Get Greater Employee Retention When Following Advice from Employee Expert Jill Smith.” 3. In the headline, use Title case, that is, the first letter of each word is capitalized, except pronouns and articles. If you don’t know what a...

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Entrepreneurs Must Focus on More Than Just Product Development (1)

Entrepreneurs Must Focus on More Than Just Product Development By Tom Cleveland Entrepreneurial spirit, driven by the will to succeed and the desire to create something of lasting value, is one of the greatest assets that our country has at its disposal. If the future is to be truly won, then innovation must be the driving force, and it all starts with the single sole proprietor that wakes up one morning with an idea that demands his or her full attention. From that point, the race is on, but creating a start-up company that will survive and thrive is about much more than just converting an idea into a reality. Books have been devoted to this topic that espouse prudent priority setting, planning, and a host of mistakes that must be avoided at all costs, but who has time to read a book when your “business muse” is calling. Budding entrepreneurs need not study books, but hopefully, articles such as these will be duly noted at the outset. There are a few basic concepts that must be employed early on or a great deal of time will be wasted much later in the process when time is in short supply. Soon after that initial “Eureka” moment when the idea is most compelling, the time is right for a little introspection. Do you have the leadership qualities and mental capacity...

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Entrepreneurs Must Focus on More Than Just Product Development

Entrepreneurs Must Focus on More Than Just Product Development By Tom Cleveland Entrepreneurial spirit, driven by the will to succeed and the desire to create something of lasting value, is one of the greatest assets that our country has at its disposal. If the future is to be truly won, then innovation must be the driving force, and it all starts with the single sole proprietor that wakes up one morning with an idea that demands his or her full attention. From that point, the race is on, but creating a start-up company that will survive and thrive is about much more than just converting an idea into a reality. Books have been devoted to this topic that espouse prudent priority setting, planning, and a host of mistakes that must be avoided at all costs, but who has time to read a book when your “business muse” is calling. Budding entrepreneurs need not study books, but hopefully, articles such as these will be duly noted at the outset. There are a few basic concepts that must be employed early on or a great deal of time will be wasted much later in the process when time is in short supply. Soon after that initial “Eureka” moment when the idea is most compelling, the time is right for a little introspection. Do you have the leadership qualities and mental capacity...

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