Month: March 2010

Lessons From a Book Launch, Part II: Shel Horowitz’s Book Marketing Tip of the Month, March, 2010

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Book Marketing Tip, March 2010

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New on the Sites, April 2010

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Lecture and Seminar Testimonials (1)

Lecture and Seminar Testimonials Hear a brief message from Shel: “It was a delight to have Shel Horowitz present at the Sustainable Foods Summit. Not only did he do a fabulous presentation on green marketing, but he also stepped in on less than two weeks notice to do the opening second-day keynote—a well-delivered inspirational message tracking food sustainability through the ages and into the future. Shel also understands how to work with meeting planners, and in both of his talks, stayed enthusiastic, interacted well with the audience, and kept to his allotted time.” —Marie-Theres Wimmer, Organizer, Sustainable Foods Summit, Austria “You rocked the room, and definitely caused some mind shifts!” —Willie Crawford, Organizer of the Birthday Bash Marketing Conference “Your presentation was outstanding. Really gave a great insight as to why a book is so essential for one’s credibility. Also, where ethics come into your marketing. Everywhere!” —Kathleen Gage, http://www.streetsmartsmarketing.com “You were your typical brilliant and generous self in our interview tonight. Many thanks, Shel!” —Paulette Ensign, publishingprosperity.com “Shel Horowitz was an excellent guest speaker at the 2010 Nonfiction Writers Conference. He clearly has a lot of experience in the publishing industry and he shared valuable advice with our audience. Well done!” —Stephanie Chandler, founder http://NonfictionWritersConference.com “Shel brings the real thing to his presentations and insights. It is clear that he is a genuine and passionate advocate of green...

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A Hedonistic Approach to Green

A Hedonistic Approach to Green By Anne Michelsen A few months back I took part in a fascinating exchange on the LinkedIn group “Women Growing Green Business.” The conversation kicked off when one member of the group posted a link to Green marketer Joel Makower’s post Earth Day and the Polling of America, 2010: Me First, Planet Later. In it, Makower dolefully detailed a number of studies indicating that “with the exception of committed environmentalists – a relative sliver of the populace – the mood (of American consumers) has switched from ‘What can I do to be helpful?’ to ‘What’s in it for me?'” Perhaps Makower is rightfully cynical. But in the eyes of this particular group of women – many of them talented Green marketing experts as well – this “Me First” attitude regarding Green products represents not just a challenge but an exciting opportunity. Eco-Hedonism In fact, one participant, Green market researcher Wendy Cobrda, has gone so far as to coin a term for it. She calls it “eco-hedonism” and insists it’s not a bad thing. In her own words: Instead of Lifestyles of Health & Sustainability – the great majority of people are motivated by Lifestyles of Hedonics and Economics, doing things that bring them pleasure and those actions are shaped in many ways by their means or economics. For example, for the longest time, I’ve...

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