Month: January 2008

Dealing With Limited Resources (1)

Dealing With Limited Resources By Ben Silverman Target is known for many things. Consumers recognize the retailer’s iconic red and white branding. Manufacturers understand that the company is the world’s seventh largest retailer. And now, bloggers know that Target’s public relations department “does not participate with nontraditional media outlets.” The New York Times (http://www.nytimes.com/2008/01/28/business/media/28target.html) reported earlier this week on one blogger’s attempt to get the Target PR team to respond to a request for comment. Instead of a comment, however, the blogger received the “does not participate” message. While Target’s decision not to deal with bloggers is questionable, what’s most interesting is the company’s reasoning: It doesn’t have the resources. Noting that the company has a small public relations team, a spokesperson told The New York Times, “We want to make sure we are making an educated decision and we live up to any promises we make, in terms of service.” I’m actually not surprised that Target has a small public relations team. Major retailers effectively utilize advertising to get their message to consumers across, and well-established retailers such as Target tend to believe that their most effective means of promotion is simply to let the prices and products they carry speak for themselves. By contrast, technology companies such as Microsoft employ numerous outside PR firms, while Yahoo!’s in-house PR department is of epic proportions. Many manufacturers often employ...

Read More

Dealing With Limited Resources

Dealing With Limited Resources By Ben Silverman Target is known for many things. Consumers recognize the retailer’s iconic red and white branding. Manufacturers understand that the company is the world’s seventh largest retailer. And now, bloggers know that Target’s public relations department “does not participate with nontraditional media outlets.” The New York Times (http://www.nytimes.com/2008/01/28/business/media/28target.html) reported earlier this week on one blogger’s attempt to get the Target PR team to respond to a request for comment. Instead of a comment, however, the blogger received the “does not participate” message. While Target’s decision not to deal with bloggers is questionable, what’s most interesting is the company’s reasoning: It doesn’t have the resources. Noting that the company has a small public relations team, a spokesperson told The New York Times, “We want to make sure we are making an educated decision and we live up to any promises we make, in terms of service.” I’m actually not surprised that Target has a small public relations team. Major retailers effectively utilize advertising to get their message to consumers across, and well-established retailers such as Target tend to believe that their most effective means of promotion is simply to let the prices and products they carry speak for themselves. By contrast, technology companies such as Microsoft employ numerous outside PR firms, while Yahoo!’s in-house PR department is of epic proportions. Many manufacturers often employ...

Read More

Shel Horowitz’s Book Marketing Tip, Jan. ’08, Is Posted For You

None of the provided XPath were able to extract this page (http://frugalmarketing.com/newsletters/2008/01/27/shel-horowitzs-book-marketing-tip-jan-08-is-posted-for-you/). XPath ‘.//body/table/tbody/tr[2]/td’ is not returning any elements. XPath ‘.//body/font/table/tbody/tr[2]/td/table/tbody/tr/td’ is not returning any elements. XPath ‘.//*[@id=”wrapper”]’ is not returning any...

Read More

Does Your Book have a Seasonal Tie-In? You Need Multiple Publicity Timelines

None of the provided XPath were able to extract this page (http://frugalmarketing.com/newsletters/2008/01/27/does-your-book-have-a-seasonal-tie-in-you-need-multiple-publicity-timelines/). XPath ‘.//body/table/tbody/tr[2]/td’ is not returning any elements. XPath ‘.//body/font/table/tbody/tr[2]/td/table/tbody/tr/td’ is not returning any elements. XPath ‘.//*[@id=”wrapper”]’ is not returning any...

Read More

Review: Made to Stick

None of the provided XPath were able to extract this page (http://frugalmarketing.com/newsletters/2008/01/15/review-made-to-stick/). XPath ‘.//body/table/tbody/tr[2]/td’ is not returning any elements. XPath ‘.//body/font/table/tbody/tr[2]/td/table/tbody/tr/td’ is not returning any elements. XPath ‘.//*[@id=”wrapper”]’ is not returning any...

Read More

Recent Comments

    Archives

    Categories