Month: March 2007

Make a Difference AND a Profit Panel at Book Expo America 2007 (1)

Social Entrepreneurship: Make a Difference AND a Profit Panel at Book Expo America 2007 sponsored by Public Affairs Books, celebrating its 10th anniversary By Muhammad Yunus (on video) I’ve been working with poor women in Bangladesh for the last 30 years, and that worked in a way that has helped people to lift themselves out of poverty through Grameen Bank. The response I get is enormous, particularly of young people. My experience with microcredit has led me to see why poor people remain poor. The conceptual framework, you only think about business as profit maximization. To me, that’s too narrow. I think the human being is much larger than just being an instrument for making money. You create a business to make change in the world. Changing a World Without Power (next book). I’ll be describing what social business is about. It is there in the people—not something I’m inventing. But it never had the occasion to release itself. Social businesses to express the issues of poverty, child labor, environment, anything we see needs to be hanged in order to create better world. We don’t have to put it on the shoulders of the government. Moderator: Peter Osnos, publisher Social business is a for-profit enterprise whose investors believe there’s more than money to be made in yogurt—or books. Is it realistic to expect entrepreneurs to put money in without...

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Make a Difference AND a Profit Panel at Book Expo America 2007

Social Entrepreneurship: Make a Difference AND a Profit Panel at Book Expo America 2007 sponsored by Public Affairs Books, celebrating its 10th anniversary By Muhammad Yunus (on video) I’ve been working with poor women in Bangladesh for the last 30 years, and that worked in a way that has helped people to lift themselves out of poverty through Grameen Bank. The response I get is enormous, particularly of young people. My experience with microcredit has led me to see why poor people remain poor. The conceptual framework, you only think about business as profit maximization. To me, that’s too narrow. I think the human being is much larger than just being an instrument for making money. You create a business to make change in the world. Changing a World Without Power (next book). I’ll be describing what social business is about. It is there in the people—not something I’m inventing. But it never had the occasion to release itself. Social businesses to express the issues of poverty, child labor, environment, anything we see needs to be hanged in order to create better world. We don’t have to put it on the shoulders of the government. Moderator: Peter Osnos, publisher Social business is a for-profit enterprise whose investors believe there’s more than money to be made in yogurt—or books. Is it realistic to expect entrepreneurs to put money in without...

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The Barf Factor

The Barf Factor During a recent presentation we were discussing the importance of being able to deliver a clear, concise message when you first meet with a prospect and we agreed that a quick, thirty second introduction would be an effective approach. A participant challenged me, saying that an introduction of this nature sounded canned and rehearsed. As he recited his opening message, I fully agreed with him—it did sound canned. Not to mention extremely difficult to understand. Unfortunately, he made one of the fatal mistakes that many sales people make they first introduce themselves to a potential customer or client. The mistake is to barf on them. Not figuratively of course. But verbally. Too many sales people mistakenly believe that they should open their conversation with a background and history of their company. Or, a complete description of their products, services, or solutions. It’s seems like they can’t control what comes out of their mouth once they open it. They puke. They barf. They spew all over themselves. A great opening message or introduction follows a few key criteria. It focuses on the other person. It conveys how you help your clients and customers. It is easy to understand. It does not contain an excess of adverbs or adjectives. It intrigues the other person. It must be delivered in a conversational tone. Most sales people start talking about...

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