Month: March 2004

Globalize Your Website (1)

Globalize Your Website Copyright 2004 Sharon Housley The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to ‘globalize’ a website and broaden a businesses general appeal to an international audience. 1.) Payment Options – vary from country to country, therefore offering flexible payment options are important. While PayPal might be a good option for consumer-oriented products, this service is not widely used by businesses and is only available to customers in specific countries. In order to attract global customers, businesses must provide a variety of payment options that customers, in different countries, are familiar and comfortable with. 2.) Currency Distinction – provides added convenience to a potential customer, and shows an understanding and respect for global audiences. A currency converter is a good option, especially for large companies who may be dealing with many countries. When listing prices clearly indicate the country currency, such as between US dollars and Canadian dollars. This distinction will prevent misconceptions and prevent customer dissatisfaction. 3.) Contact Information – should be given for a country code, along with the area code, when listing phone numbers. It should not be assumed that customers know the numbers to dial foreign calls. Since the standards of address formats can differ from country to country, ensure...

Read More

7 Steps To Test Prices and Convert More Sales (1)

7 Steps To Test Prices and Convert More Sales (c) 2004 Charles Kangethe Here’s a really simple way… to customise your product offer from the headline to the prices in order to suit local tastes. We all know people do business with people they “know and trust”. So how can you convince shoppers half way across the world that you are reliable and someone they should do business with ? What I am about to show you will make your business “Local to the Locals”, wherever in the World they might be. Step #1 – What Is A Split Test Split testing is a vital task for any Online Business. By testing different headlines, captions, graphics, copy and prices you can gradually point your business towards better conversion rates. A basic split test adheres to these guidelines. 1) You start with a base sales page – This is called the “Control” 2) Set up a new page for each component you want to test. For instance set up a new page where everything is the same as “Control” except the Headline. Test various components such as price, ad copy and bonuses, each with its own page. 3) Using software, set the test criteria in terms of how long you want the test to run or alternatively set the number of visitors you want to visit each page. During the...

Read More

8 Ways to Recycle Your Book Content (1)

8 Ways to Recycle Your Book Content You’ve invested valuable time and money in creating your book’s content, so think about ways you can re-use and recycle it. By Jennifer Tribe, Juiced Consulting You probably poured blood, sweat and tears into writing your book and getting it published. Why not make that initial investment of effort pay off in other ways? Think of new products you could launch based on the content you’ve already created. Below are eight ideas to get you started. If your book covers a self-help or how-to topic, develop a companion workbook. Draw out the step-by-step instructions or exercises in your book and expand on them a little. Leave some room for journaling, or create scorecards and checklists. Add some forms templates, or extra resource lists. Does you book contain a timeline? Do you discuss a program that can be broken down into days, weeks or months? Do you have lots of quotations or short pithy excerpts? Does your book have beautiful photos? If you answered yes to any of these questions, you might have a successful calendar on your hands. Consider monthly calendars, page-a-day formats, or journal-type desk calendars. Offer teleclasses on topics related to your book. If you quoted experts in your material, invite them to be your guests on the teleclasses. By interviewing them, you get a chance to delve more deeply...

Read More

Blogging For Business (1)

Blogging For Business Great reasons for every business to start a weblog Copyright 2004 John Jantsch If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it’s known in cyberspace. A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool. Weblogs allow you to create content and contact… and that is what your clients crave more than anything. I use a program (there is a free trial version) called PMachine to publish my weblog at This program allows me to simply make many entries and updates and also allows readers to add comments. Better still, now seemingly random articles can be sorted and searched by content or subject. My weblog is more like a content management system and my readers seem to love it. Another great reason to explore the use of weblogs is that search engines seem to love them. Within 30 days of launching my weblog it became the most visited page on...

Read More

Between Fact and Fiction–The 2004 BEA Favored Fact (1)

Between Fact and Fiction—The 2004 BEA Favored Fact By Shel Horowitz Once again, Book Expo America filled the vast reaches of McCormick South in Chicago. Maybe it’s just because I know more people every year, but it seems harder and harder to fit it all in. This year, for the first time, there were aisles I simply didn’t reach. Some by choice (like the art books area, where I would enjoy myself, but there’s no one I should be talking to), but others because with all the meetings and seminars, and spontaneous contacts, I didn’t quite make it all the way through. The best marketing idea was from a kid’s book publisher, who decorated the booth with panels of complete book art, blown up to about 28 x 12 and displayed sequentially as posters—just the art, no text. A great many of the children’s books this year had messages on values, environment, personal safety, abuse prevention, patriotism. One I particularly liked was Sleeping Bear’s line of a dozen or so alphabet books, such as A is for America, D is for Democracy. This same company also publishes regional alphabet books: S is for Sooner (Oklahoma), T is for Tar Heel (North Carolina). Reading level looks like 3-4th grade but these are fully illustrated picture books. After a long sleep, books on politics were a lot more in evidence. I...

Read More

Recent Comments