Month: March 2003

FCC Commissioners Michael Copps & Jonathan Adelstein (1)

FCC Commissioners Michael Copps & Jonathan Adelstein Moderator, former FCC Commissioner Gloria Tristani (GT): They cannot do what they’re doing without help from you. Media ownership: What can we do to keep media ownership rules that protect America and support a diverse media Copps (MC): At the FCC, the recipe for media disaster that Michael Powell tried to foist upon us in 2003 was responsible for a huge outcry, and Congress voted to overturn, and after the DeLay house voted it, the courts overturned it. Now we’re starting over again with those rules the court sent back. We know that Big Media is still very interested in loosening the ownership rules. I’ve looked at all their pleadings and they are still following that pied piper of consolidation, in the duopoly, triopoly, swap [same ownership of TV, radio, print]. Politically, it will be a harder time to loosen the rules, but without your participation [to oppose it], it could still happen. Where is the country in this issue? Increasingly aware that they have to stop bad new rules, but also to revisit the bad old rules and reinfuse broadcasting with public interest. And you’ve got people like Trent Lott, Olympia Snowe—it’s a bipartisan issue. Adelstein (JA):The timing: The Chairman has enormous power, and his greatest power is scheduling and setting the agenda. We do not know his plan; we have...

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Four Slices of Book Expo of America 2003, Los Angeles (1)

Four Slices of Book Expo of America 2003, Los Angeles By Shel Horowitz Trends: The Show Overall “Finally, My Big Break”: Author Says Small Houses Treat Authors Better Stars’ Book Publicist: Win an Award, Grab Publicity, Climb the Sales Charts Barnes & Noble’s Trend-Watchers Highlight a Changing Industry Trends: The Show Overall The blandness of corporate publishing seemed to be the dominant trend. I saw almost nothing of interest from the dominant publishers, other than a couple of business titles from Wiley and a new Madhur Jaffrey cookbook. Even the covers were bland. Their emphasis seemed to be on glitzy-looking novels with unmemorable titles, heavy on genres like suspense and romance. Interestingly, two of the authors whose publishers were going for the biggest buzz came to their large houses from self-publishing or POD publishing: 18-year-old Christopher Paolini’s Eragon (Knopf, originally published by his parents), and Ruby Ann Boxcar’s trailer park cooking series (Citadel, originally one of the few success stories from iUniverse). St. Martins’ new novel, Push Not the River by James Martin, forthcoming in the fall, is another self-published book gone major, and I know of a number of others in the past few years. So if you self publish or use a POD imprint, and then establish a sales track record, the majors may come calling. Very few business books were on the floor. The few business...

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High Response Marketing With Low-Cost Postcards

High Response Marketing With Low-Cost Postcards Copyright 2003 Bob Leduc Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don’t have to spend a lot of time or money on them …if you apply these four little-known postcard marketing secrets. Postcard Marketing Secret #1: Keep Your Message Very Brief Don’t try to close sales with postcards. You don’t have enough space to provide all the information needed to close sales. Instead, briefly state the major benefit(s) you offer to attract the reader’s attention. Then focus on motivating them to get more detailed information from a source where you can close sales. For example, send them to your web site or give them a phone number to call. Postcard Marketing Secret #2: Design Your Postcard To Look Like A Message From A Friend. Most postcards I see look like an ad in a magazine. But when a postcard looks like advertising, people react to it as advertising. They don’t pay much attention to it. Instead, set up your postcard to look like a brief personal message from a friend. This attracts attention and lures prospects into reading your postcard …even though they realize it is advertising. It generates a lot more replies than postcards that look like an...

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Nip and Tuck: Three Quick Tips for Writing SEO Copy (1)

Nip and Tuck: Three Quick Tips for Writing SEO Copy © 2003 By Karon Thackston Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this: “When you buy quality silver jewelry from us, you know your quality silver jewelry is of the highest quality because we only sell quality silver jewelry that is top-notch. No other quality silver jewelry site on the Web offers the selection of quality silver jewelry that we do!” Want to take a wild guess at what keyphrase they’re targeting? Copy like this simply doesn’t sound “real.” It’s very forced. Yes, it may very well get ranked high in the search engines, but what then? When visitors click to your site they’ll be faced with stiff copy that sounds like a robot. It doesn’t flow… and it doesn’t sell, either! With a little nip and tuck, you can create copy that appeals to your target audience AND ranks high with the engines. So just how do you get your keywords and phrases into your copy and still have a nice, flowing sales message? It’s really easier than you might think. Here are a couple of strategies I use when writing SEO copy. Headlines and Subheadlines These make the ideal place for keywords. Why? Because...

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Overcoming Resistance to Organizational Change (1)

Overcoming Resistance to Organizational Change By Judith Richardson, M.A. Virtually any type of organizational change involves role transitions of some type. In light of role transitions, it is almost natural for employees to resist major changes in the workplace environment. Some contend that resistance to change is “natural”; they contend that this resistance is instinctive; that humans have a desire for perpetual stability. Many processes recognize that resistance. Individual interviews provide an environment where individual stories can be heard in a safe environment. Whole Person Process Facilitation can be used in focus groups with an appreciative inquiry and vision based diagnosis approach to identify resources the organization already possesses that are currently utilized, under-utilized, or have been previously unrecognized. Open communication, honoring tradition, stakeholders feeling heard, and attending to grief are all important components of organizational change, and drastically reduce resistance. In any change process, resistance can arise at any given moment. During the change process tough decisions have to be made and communicated. New possibilities and new priorities are intimidating to employees – the ones who most often have to live with the effects of these decisions. The simple announcement of changes in an organization can bring forth feelings of apprehension, insecurity and fear – leading to stress. Reducing resistance includes giving voice and paying attention to grief work; building capacity for change into the integration project plans...

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