Month: May 1998

The World Wide Web Advertising Crystal Ball: A Five-Year Forecast in May, 1998 (1)

The World Wide Web Advertising Crystal Ball: A Five-Year Forecast in May, 1998 From the top internet ad execs — where the industry is now, what the year will bring, where the internet advertising industry is headed and how it is going to get there — a look into the future. by Adam Boettiger In the May 18, 1998 issue of Internet World Magazine, Nelson Wang hosts a roundtable discussion of several major Internet advertising issues with several ad agency execs including: Lynn Bolger, digital media director, Ammirati Puris Lintas Walt Cheruk, associate media planning director, Modem Media Gina Garrubbo, executive vice president of sales and marketing, Women.com Network Scott Kauffman, president and CEO, AdKnowledge Dave Moore, CEO, 24/7 Media Evan Neufeld, senior analyst, online advertising, Jupiter Communications Kyle Shannon, chief creative officer of Agency.com Overall the discussion focused around where the industry is now, what 1998 will bring us and where we are headed in the next five years, along with what will be needed in order to legitimize online advertising as a medium and attract the deep-pocket budgets of larger advertisers. The panel was in general agreement that this medium still has a long way to go before it can legitimately compete for dollars spent on print or television advertising. I think most of us on this list would agree that there are several issues that are...

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The World Wide Web Advertising Crystal Ball: A Five-Year Forecast in May, 1998

The World Wide Web Advertising Crystal Ball: A Five-Year Forecast in May, 1998 From the top internet ad execs — where the industry is now, what the year will bring, where the internet advertising industry is headed and how it is going to get there — a look into the future. by Adam Boettiger In the May 18, 1998 issue of Internet World Magazine, Nelson Wang hosts a roundtable discussion of several major Internet advertising issues with several ad agency execs including: Lynn Bolger, digital media director, Ammirati Puris Lintas Walt Cheruk, associate media planning director, Modem Media Gina Garrubbo, executive vice president of sales and marketing, Women.com Network Scott Kauffman, president and CEO, AdKnowledge Dave Moore, CEO, 24/7 Media Evan Neufeld, senior analyst, online advertising, Jupiter Communications Kyle Shannon, chief creative officer of Agency.com Overall the discussion focused around where the industry is now, what 1998 will bring us and where we are headed in the next five years, along with what will be needed in order to legitimize online advertising as a medium and attract the deep-pocket budgets of larger advertisers. The panel was in general agreement that this medium still has a long way to go before it can legitimately compete for dollars spent on print or television advertising. I think most of us on this list would agree that there are several issues that are...

Read More

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