Month: March 1998

English-Only Web Sites Can Still Be Successful Internationally (1)

English-Only Web Sites Can Still Be Successful Internationally Think you can’t successfully sell your product in foreign markets with an English-only website? There is a way you can reach across the seas without reaching deep into your pockets to pay for site translation. Thomas J. Judge, Jr. shares the perfect strategy to help you reach further than you thought possible with your English website. Copyright 1998 by Thomas J. Judge Jr., International Trade Consultant [Editor’s Note: Thomas Judge proposes a strategy of using English-language websites to attract distributors and marketing partners abroad. Obviously, he is not suggesting that web sites should never be translated–but that if the goal is to reach a business partner rather than an end user, it may not be necessary–and that this strategy, furthermore, can open up your products to far larger world markets, because the distributors will reach segments of the population that aren’t on the Net. An earlier version of this article appeared in the Internet Sales Digest–Shel Horowitz] Translatiing Web sites is often suggested as an inroad to international sales. But that solution doesn’t always make sense. For a model of successful international marketing via the Internet I can think of none better suited than Dell Computers, one of the Internet’s biggest success stories, that made over $1 billion in online sales in 1997. CEO Michael Dell explained that having websites in...

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How to Pick a Satisfying Career: Know Yourself (1)

How to Pick a Satisfying Career: Know Yourself Ask yourself–and answer–the right questions in order to find a meaningful career. by Jon Snodgrass, Ph.D., Copyright 1998 Self-Discovery Work that is not personally satisfying reflects a basic conflict you have with yourself. You may think your conflict is caused by your career, and that if you change careers, the conflict will go away. But, you cannot pick the right career for you without first resolving the inner conflict. The conflict caused you to pick the wrong career to begin with, and now causes the work dissatisfaction. Changing careers starts with resolving self-conflict. If you do not, dissatisfaction will just grow, and show up again in whatever work you choose to do next. Then you will have another reason to be upset with yourself. This basic principle holds true for personal relationships too – – if you change partners, the same problems will be reproduced in new relationships. The truth is, the conflict you have with yourself is the same conflict you have with work, family, friends, bosses and co-workers. A conflict with work, therefore, expresses a hidden conflict within yourself. While we are young, we tend to see our problems as imposed, and solved, by external means. Explanations may range, for example, from environmental (“a bad job market”) to circumstantial (“a bad boss”). To overcome these adversities, we strive to...

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Protect Against Theft Of Your Intellectual Property Online (1)

Protect Against Theft Of Your Intellectual Property Online How to protect your writing and intellectual property from electronic theft: a guide by one of the ‘Net’s most prolific and intelligent writers. by Nancy Roebke As the Internet gets more and more traffic, the incidence of theft of material online is increasing. Sometimes, the thief just doesn’t know about what is considered theft. But unfortunately, most of the time, that is not the case. I am sharing ideas that were given to me on this topic. I want to make three things clear before we start: 1. I am not an attorney so the topic of what is and is not copyrightable will not be discussed here. I defer that discussion to those who are trained in that area. 2. The ideas expressed here were shared amongst the online small business community. They are SUGGESTIONS and should be treated as such. 3. I am publicly thanking those who helped me with my recent challenges in this area. Although I wanted to share their e-mail addresses in the acknowledgement below, I am not, due to my concern that they will get more spam than they already do. *What You Can Do To Prevent Theft Of Your Material? 1. Print out copies of all of the material you have online. All of your web pages, all of your autoresponders, all of the...

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The Business of Bookselling: A Report on the 1998 Book Expo of America (BEA) (1)

The Business of Bookselling: A Report on the 1998 Book Expo of America (BEA) Technology trends and landmark lawsuits mark 1998 Book Expo of America. by Shel Horowitz Before delving into the types of books that were displayed, the ambiance of the show floor, announcements from the American Booksellers Association, and so forth, let’s start with an in-depth look at the biggest news: a development that could completely change the face of publishing and bookselling, at least in the US and perhaps world wide. Lightning Print The show-stopper was Ingram’s Lightning Print. Ingram is the largest US book wholesaler, with the finger in many other pies (for example, software distribution). Their entry into book printing will be greeted with fear by traditional printers, and their ability to vertically integrate book printing, warehousing, and bookstore distribution raises many publisher eyebrows. While the technology is extremely exciting, many publishers expressed concerns about the safety of their intellectual property; once it’s in the system, what’s to prevent Lightning Print from running an extra thousand copies or so and quietly passing them into the distribution channel with no tracking or revenue for the publisher? Also, since Ingram has been cited for poor service and unreasonable business practices by many independent publishers, concerns were raised about whether publishers would want control of the production and distribution processes to be under that same umbrella. Also,...

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How to Pick a Satisfying Career: Know Yourself

How to Pick a Satisfying Career: Know Yourself Ask yourself–and answer–the right questions in order to find a meaningful career. by Jon Snodgrass, Ph.D., Copyright 1998 Self-Discovery Work that is not personally satisfying reflects a basic conflict you have with yourself. You may think your conflict is caused by your career, and that if you change careers, the conflict will go away. But, you cannot pick the right career for you without first resolving the inner conflict. The conflict caused you to pick the wrong career to begin with, and now causes the work dissatisfaction. Changing careers starts with resolving self-conflict. If you do not, dissatisfaction will just grow, and show up again in whatever work you choose to do next. Then you will have another reason to be upset with yourself. This basic principle holds true for personal relationships too – – if you change partners, the same problems will be reproduced in new relationships. The truth is, the conflict you have with yourself is the same conflict you have with work, family, friends, bosses and co-workers. A conflict with work, therefore, expresses a hidden conflict within yourself. While we are young, we tend to see our problems as imposed, and solved, by external means. Explanations may range, for example, from environmental (“a bad job market”) to circumstantial (“a bad boss”). To overcome these adversities, we strive to...

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