Month: March 1997

How to Live Like You Mean It (1)

How to Live Like You Mean It By John Forde “If you can fill the unforgiving minute With sixty seconds’ worth of distance run, Yours is the Earth and everything that’s in it, And, which is more, you’ll be a Man, my son…” – “If” by Rudyard Kipling Today, the meaning of life.  Wait, what’s this? A copywriting e-letter dishing on the meaning of life and how to live like you “get it?” Yes, dear Reader, ’tis true. And all because I happen to be in a reflective mood today.  Also, because I happen to have related tabs open on my browser. So let’s get to it, shall we? We’ll start with this classic and well-contemplated bit of Big Think: “Wear sunscreen.” Or so it’s said that Kurt Vonnegut once told an MIT graduating class. Only it wasn’t Kurt but Chicago Tribune writer Mary Schmich who said it, in a 1997 column. She also told us: “Enjoy the power and beauty of your youth. Oh, never mind. You will not understand the power and beauty of your youth until they’ve faded…” “Don’t worry about the future. Or worry, but know that worrying is as effective as trying to solve an algebra equation by chewing bubble gum…” And, these bits… “Do one thing every day that scares you. Sing. Don’t be reckless with other people’s hearts. Don’t put up with...

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How to Tell if Your “Expert” is Really an Expert (1)

How to Tell if Your “Expert” is Really an Expert By Dr. Mani Isn’t it shocking just how high the prices of some infoproducts are? I mean, $500 or $1,000 or even $5,000 for words on a digital screen, or audio recordings that are streamed from a server… what’s the world coming to?! That startled reaction is quite normal – in the start. Once prospective buyers realize that what they are buying is more than merely words on paper or tape or video, once they understand the real value of what you are selling them, once they appreciate the impact that it can have on their life… They’ll Happily Pay You What You Ask But that depends upon TWO things. Both are things that I myself learned only after many long years of experimentation and failure. Both are issues I see NOT addressed in the courses and ebooks on the subject of infoproduct creation that are priced at less than $67.00 And yes, I believe there’s a reason for it. Or many. 1. This information is just too valuable to give away for a low price 2. This information is impossible to learn from others, and needs an IMMERSIVE experience in selling information So not many infopreneurs are teaching their students of the importance of these 2 factors… Because They Don’t Know It Themselves I’m a heart surgeon. It...

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How to Tell if Your “Expert” is Really an Expert

How to Tell if Your “Expert” is Really an Expert By Dr. Mani Isn’t it shocking just how high the prices of some infoproducts are? I mean, $500 or $1,000 or even $5,000 for words on a digital screen, or audio recordings that are streamed from a server… what’s the world coming to?! That startled reaction is quite normal – in the start. Once prospective buyers realize that what they are buying is more than merely words on paper or tape or video, once they understand the real value of what you are selling them, once they appreciate the impact that it can have on their life… They’ll Happily Pay You What You Ask But that depends upon TWO things. Both are things that I myself learned only after many long years of experimentation and failure. Both are issues I see NOT addressed in the courses and ebooks on the subject of infoproduct creation that are priced at less than $67.00 And yes, I believe there’s a reason for it. Or many. 1. This information is just too valuable to give away for a low price 2. This information is impossible to learn from others, and needs an IMMERSIVE experience in selling information So not many infopreneurs are teaching their students of the importance of these 2 factors… Because They Don’t Know It Themselves I’m a heart surgeon. It...

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A Bold Move to Redefine Publishing in Asia and Africa: The Sharjah Initiative

A Bold Move to Redefine Publishing in Asia and Africa: The Sharjah Initiative By Shel Horowitz, Editor, Down to Business At my 20th Book Expo since 1997, and having seen so many amazing innovations on the technology side over the years, really bowling me over takes more than it used to. But I got my socks knocked off at the 2017 “sleeper” panel, “Reaching The Arab World – The New Gateway & Hub–The Sharjah Publishing City Initiative.” Moderated by Seth Russo, who heads the international initiatives at Simon and Schuster, the panel featured Ahmed Al Ameri, former Director of the Sharjah International Book Fair and current head of the Sharjah Book Authority, which is spearheading the remarkable Sharjah Publishing City project. Adding an American perspective were Steve Potash, founder and CEO of the electronic book distributor Overdrive, and John Ingram, Chairman of Ingram Industries, Inc. and of Ingram Content Group. By far the largest wholesaler in the US, Ingram’s portfolio has expanded in recent years to include purchasing several prominent book distributors and developing a content creation arm. The city-state of Sharjah is one of the member countries of the United Arab Emirates, a neighbor to Dubai. Only 90 square meters, it’s the third-largest and third-most-populous city in the UAE, with 1.4 million population, and is considered the UAE’s cultural capital. For the most part, what follows are paraphrases as close...

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Own Your Niche by Building a Niche Community

Own Your Niche by Building a Niche Community By Steven Van Yoder In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community. David decided to launch his own virtual community as a weekly “Friday Night Social” singles gathering. After a one-month pilot program and some market research, he designed a community for the singles in his area, unlike any other setting available, that would meet their need to meet other singles in a safe, fun setting. The community also furthered David’s mission to provide relationship education and position his firm prominently within his target market. Almost seven years later, his Friday Night Social continues to be a vibrant singles community that supports the practices of the four coaches who collaborated to make it happen. “It is a lot of fun, and the time and effort needed to make it happen is minimal,” says David. “We feature a guest speaker each week, a local professional who is usually a good referral source. We’ve become well-known in our community and have a loyal following of singles who sometimes continue to attend with their partners when no longer single!” From Therapist to Singles Guru of Silicon Valley Slightly Famous entrepreneurs are learning that in today’s world, given that most...

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