Month: January 1996

How to Key E-mail Responses and Web Visits (1)

How to Key E-mail Responses and Web Visits Learn to “key your ads” and find out which ones are bringing in the business! by Kim Skinner Before I discovered this wonderful thing called “The Internet”, I owned a mail order business. And the best advice I got was “Key Your Ads.” It is absolutely imperative that you know which ads are pulling, and which aren’t. And it was easy. For every classified ad I placed, I used the initials of the magazine, and the month and year of the issue. For example, I placed an ad in the National Enquirer in January of 1996. So, I added “Dept. NE196” to my address. I knew exactly where a response came from by the address written on the envelope. Keying my ads was second nature. But when I ventured onto the Internet, how to key my ads was somewhat of a mystery. I wasn’t asking for any postal mail, where a potential customer would have to write my “Key” in the address. So, I started by asking for a certain word, or phrase, in the subject of the e-mail. That worked to a point, but as I’ve discovered online, people are impatient. They didn’t always input my “Key” in the subject area. Next, I tried forms. I placed a form on my web site that stated simply, “Where Did You Find...

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How to Key E-mail Responses and Web Visits

How to Key E-mail Responses and Web Visits Learn to “key your ads” and find out which ones are bringing in the business! by Kim Skinner Before I discovered this wonderful thing called “The Internet”, I owned a mail order business. And the best advice I got was “Key Your Ads.” It is absolutely imperative that you know which ads are pulling, and which aren’t. And it was easy. For every classified ad I placed, I used the initials of the magazine, and the month and year of the issue. For example, I placed an ad in the National Enquirer in January of 1996. So, I added “Dept. NE196” to my address. I knew exactly where a response came from by the address written on the envelope. Keying my ads was second nature. But when I ventured onto the Internet, how to key my ads was somewhat of a mystery. I wasn’t asking for any postal mail, where a potential customer would have to write my “Key” in the address. So, I started by asking for a certain word, or phrase, in the subject of the e-mail. That worked to a point, but as I’ve discovered online, people are impatient. They didn’t always input my “Key” in the subject area. Next, I tried forms. I placed a form on my web site that stated simply, “Where Did You Find...

Read More

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