Month: March 1995

Book Marketing/Publicity/Copywriting Services from Shel Horowitz of Accurate Writing & More (1)

About Shel Horowitz Shel is an internationally known marketing consultant and copywriter who focuses on effective, ethical, affordable approaches. He helps you find marketing partners, present yourself as an expert, get coverage in mainstream media, and develop a successful social media presence. As a copywriter, he specializes in writing marketing materials that tell “the story behind the story” in ways that focus on the benefits (achieving goals, fixing irritations) and move the reader to action. He has worked with clients across North America, Europe, and Asia and has more than 30 years of experience. He’s also the multiple-award-winning author of six marketing books, among them Guerrilla Marketing Goes Green (Wiley), Grassroots Marketing (Chelsea Green), Grassroots Marketing for Authors and Publishers (self-published), and Marketing Without Megabucks (Simon & Schuster), and has helped several clients go from unpublished writer to well-published author. Shel has been helping clients achieve marketing success since 1974. In 1995, he founded his own publishing firm, AWM Books, when he bought back the inventory of his Simon & Schuster title, Marketing Without Megabucks. AWM Books later published Shel’s books, Grassroots Marketing for Authors and Publishers, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook, Principled Profit: Marketing That Puts People First, and Green And Profitable. He is a member of IBPA (Independent Book Publishers Association), founder of IPNE (Independent Publishers of New England), and...

Read More

Book Marketing/Publicity/Copywriting Services from Shel Horowitz of Accurate Writing & More

About Shel Horowitz Shel is an internationally known marketing consultant and copywriter who focuses on effective, ethical, affordable approaches. He helps you find marketing partners, present yourself as an expert, get coverage in mainstream media, and develop a successful social media presence. As a copywriter, he specializes in writing marketing materials that tell “the story behind the story” in ways that focus on the benefits (achieving goals, fixing irritations) and move the reader to action. He has worked with clients across North America, Europe, and Asia and has more than 30 years of experience. He’s also the multiple-award-winning author of six marketing books, among them Guerrilla Marketing Goes Green (Wiley), Grassroots Marketing (Chelsea Green), Grassroots Marketing for Authors and Publishers (self-published), and Marketing Without Megabucks (Simon & Schuster), and has helped several clients go from unpublished writer to well-published author. Shel has been helping clients achieve marketing success since 1974. In 1995, he founded his own publishing firm, AWM Books, when he bought back the inventory of his Simon & Schuster title, Marketing Without Megabucks. AWM Books later published Shel’s books, Grassroots Marketing for Authors and Publishers, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook, Principled Profit: Marketing That Puts People First, and Green And Profitable. He is a member of IBPA (Independent Book Publishers Association), founder of IPNE (Independent Publishers of New England), and...

Read More

How to Sell a Car in a Hurry

How to Sell a Car in a Hurry How To Dramatically Boost The Demand For Your Goods And Services! (Hint: The Secret’s In Your Offer!) By Craig Garber Today I’m going to show you how to drive the demand for your product sky-high and drive your customers absolutely WILD about whatever it is you’re selling. First, I’ve got to tell you, I’m not much of a car guy. You know how, some guys can give you the exact specs on their rack and pinion steering… and how they can tell you, why installing that locking differential really will make your car perform better? Well, I’m not like that at all. In fact, the truth is, I couldn’t even tell you what a locking differential is. Here’s what I know about cars: You insert the key into your ignition… you twist your key clockwise… and then your car starts up. Period. I know you have to change your oil every 3,000 miles and whatnot, but really… that’s about as far as I go. So a couple of years ago, when I went to sell my old clunker of a car, I had to rely on my marketing skills, because this was one item I knew absolutely nothing about, and one I had absolutely NO desire to put any time into researching, either. So, here’s what I did. I ran a...

Read More

Why Give Away the SEO Farm?

Why Give Away the SEO Farm? By Jill Whalen ++Why Do You Give Away the Farm?++ Hi Jill, On your last newsletter you provided a long list of how-to articles for optimization. If at least some of your prospects are intelligent enough to implement all your instructions, aren’t you afraid to turn your professional optimization services into a useless service? I mean…if you provide all the ingredients and recipe, what would they need your restaurant for? Thanks, Thomas ++Jill’s Response++ Hi Thomas, That’s a great question, and one that I am often asked. It seems that there are some people in the world who just can’t help sharing what they know with others, which is basically the way I am. Maybe I was really supposed to be a teacher or something like that, but whatever the reason, I do like sharing knowledge. The really interesting thing about it, however, is that it does NOT hurt my business but helps it immensely. Let me explain with a little bit of history about my company and me so you can see what I mean. I started in this biz back in 1995 (or even before) as a hobby to figure out how to get my parenting Website to show up in the search engines for parenting phrases. I was also designing sites for small businesses, and was able to put the...

Read More

Recent Comments

    Archives

    Categories