Month: March 1994

Niche With Passion (1)

Niche With Passion John Audette, moderator of the Internet Sales Discussion List, tells how he became an Internet multi-millionaire by serving a distinct niche and following his heart. by John Audette Back in 1994, when I got started with Multimedia Marketing Group, there was very little activity on the Internet — therefore the barriers to entry were low. It didn’t require a $25M ($25 million) advertising campaign to kick things off. So in those days you could go into a broad category with some expectation of success. No more. The game has grown and entry fees have grown along with it. Brick and mortar Big Dogs such as Wal-Mart have finally noticed that the ‘Net is for real and are entering the game with big bucks and big experience. And the new dotcoms coming in are doing so with venture capital funding in the tens of millions. The belief in first mover advantage has become a mantra and there’s a willingness to pile giant amounts of money on unproven concepts. So what’s a small business to do? You already know the answer: Niche — and niche with passion. Inventory your list of interests and note the ones that you are most excited about, most passionate about. Those are your potential online businesses. The smaller the market, the more highly specialized, the better. You have a great chance of success:...

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Niche With Passion

Niche With Passion John Audette, moderator of the Internet Sales Discussion List, tells how he became an Internet multi-millionaire by serving a distinct niche and following his heart. by John Audette Back in 1994, when I got started with Multimedia Marketing Group, there was very little activity on the Internet — therefore the barriers to entry were low. It didn’t require a $25M ($25 million) advertising campaign to kick things off. So in those days you could go into a broad category with some expectation of success. No more. The game has grown and entry fees have grown along with it. Brick and mortar Big Dogs such as Wal-Mart have finally noticed that the ‘Net is for real and are entering the game with big bucks and big experience. And the new dotcoms coming in are doing so with venture capital funding in the tens of millions. The belief in first mover advantage has become a mantra and there’s a willingness to pile giant amounts of money on unproven concepts. So what’s a small business to do? You already know the answer: Niche — and niche with passion. Inventory your list of interests and note the ones that you are most excited about, most passionate about. Those are your potential online businesses. The smaller the market, the more highly specialized, the better. You have a great chance of success:...

Read More

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