Month: March 1991

Publishing Booklets: Low Costs, High Revenues–An Expert’s Experience (1)

Publishing Booklets: Low Costs, High Revenues–An Expert’s Experience Publish and sell informational booklets on any subject–increase your revenues with this new profit center. by Paulette Ensign Way back in 1991, when my organizing business was already 8 years old, I spotted an offer for a free copy of a booklet called “117 Ideas For Better Business Presentations” . Well, because I do business presentations, and because the price was right, I sent for it. My first reaction was, ‘geez, I could knock someting like this out about organizing tips.’ Then I threw it in a drawer. Six months later I was sitting in my office, bored, baffled and beaten down by the difficulty of selling my consulting services and workshops. I had no money. I mean no money! I remembered that little booklet. I had no idea how I was going to do it, but something hit me, and I knew I had to produce a booklet on organizing tips. I started dumping all those ideas I ever had about getting organized onto a file on my computer. These were all pearls that came out of my mouth when I was with clients or when I did a speaking engagement or a seminar. I could do one booklet on business organizing tips and another on household organizing tips. Two 16-page tips booklets, each fitting into a #10 envelope. The...

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Sales Expert Faults Telemarketers for New Do-Not-Call Law

Sales Expert Faults Telemarketers for New Do-Not-Call Law By Lee Godden We all laughed at Jerry Seinfeld’s famous rejoinders to telemarketers. The briefest was, (telemarketer) “Would you be interested in a subscription to the New York Times?” to which Jerry replies, “Yes!” and slams down the phone. Seinfeld’s best food for thought was (after answering a telemarketer’s call), “I’m sorry, I’m a little tied up now. Give me your home number and I’ll call you back later. Oh! You don’t like being called at home? Well, now you know how I feel.” The laughter has subsided. Now we just want the calls to stop. Telemarketers provide a valuable service, but they’re going about their business the wrong way. The government should play the smallest possible role in personal and business activities, but the government’s hand has been forced by the arrogance and blindness of the outbound telemarketing industry. The result is the Federal Trade Commission’s controversial national do-not-call registry (www.donotcall.gov). It’s important to note the difference between outbound (they call us to sell something) and inbound (we call them to buy something) telemarketing. Each involves a room full of salespeople on telephones, yet the average consumer sees the former as an unwanted intrusion into their homes, and the latter as a valuable service that helps them easily purchase goods and services by phone. References to “telemarketing” in this commentary...

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Publishing Booklets: Low Costs, High Revenues–An Expert’s Experience

Publishing Booklets: Low Costs, High Revenues–An Expert’s Experience Publish and sell informational booklets on any subject–increase your revenues with this new profit center. by Paulette Ensign Way back in 1991, when my organizing business was already 8 years old, I spotted an offer for a free copy of a booklet called “117 Ideas For Better Business Presentations” . Well, because I do business presentations, and because the price was right, I sent for it. My first reaction was, ‘geez, I could knock someting like this out about organizing tips.’ Then I threw it in a drawer. Six months later I was sitting in my office, bored, baffled and beaten down by the difficulty of selling my consulting services and workshops. I had no money. I mean no money! I remembered that little booklet. I had no idea how I was going to do it, but something hit me, and I knew I had to produce a booklet on organizing tips. I started dumping all those ideas I ever had about getting organized onto a file on my computer. These were all pearls that came out of my mouth when I was with clients or when I did a speaking engagement or a seminar. I could do one booklet on business organizing tips and another on household organizing tips. Two 16-page tips booklets, each fitting into a #10 envelope. The...

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