Month: March 1986

How to Create Book and Speech Titles that Sizzle and Sell If you want to get past first base, your book or speech needs a killer title. National Speakers Association member Joe Sabah shows you how. by Joe Sabah Why does one speech become a gotta-get-that-speaker-or-die while another falls flat, flips or flops? The BIGGEST reason: It’s ALL in the title! Which speech or seminar would you put out big bucks and stand in line to hear: “The IRS Tax Code of 1986” vs “How to Avoid Paying Income Taxes this Year and EVERY Year”? Benefits are the key to a GREAT speech or book title. Offer your audiences lots and lots of benefits (see Rule #5, below) Here’s Joe Sabah’s Rule #1 for a good (or better yet, a GREAT) speech title: If the Meeting Planner has to ask “What’s it about?”, you’ve got the wrong title. Your title should have them saying “I want to hear this speech” or “How soon can I attend this seminar?” We’ve all heard the expression “You never get a second chance to make a good first impression.” This applies to speech titles as well as appearance. I came out of the Dale Carnegie era. In the middle 1950s I enrolled in both his courses. Each ended up as a book with a sizzling title that sold and still sells, each with...

How to Create Book and Speech Titles that Sizzle and Sell If you want to get past first base, your book or speech needs a killer title. National Speakers Association member Joe Sabah shows you how. by Joe Sabah Why does one speech become a gotta-get-that-speaker-or-die while another falls flat, flips or flops? The BIGGEST reason: It’s ALL in the title! Which speech or seminar would you put out big bucks and stand in line to hear: “The IRS Tax Code of 1986” vs “How to Avoid Paying Income Taxes this Year and EVERY Year”? Benefits are the key to a GREAT speech or book title. Offer your audiences lots and lots of benefits (see Rule #5, below) Here’s Joe Sabah’s Rule #1 for a good (or better yet, a GREAT) speech title: If the Meeting Planner has to ask “What’s it about?”, you’ve got the wrong title. Your title should have them saying “I want to hear this speech” or “How soon can I attend this seminar?” We’ve all heard the expression “You never get a second chance to make a good first impression.” This applies to speech titles as well as appearance. I came out of the Dale Carnegie era. In the middle 1950s I enrolled in both his courses. Each ended up as a book with a sizzling title that sold and still sells, each with...