Passion Never Goes Out of Style For Entrepreneur and Intrapraneurs

Passion Never Goes Out of Style—For Entrepreneurs…and Intrapraneurs By Brian Kurtz On March 30, 1981, Ronald Reagan and I both got very lucky. Some of you may recall…or you can look it up…that on that day outside of the Hilton Hotel in Washington D.C., the then President of the United States Ronald Reagan narrowly escaped an assassination attempt. By all accounts, he literally and figuratively dodged two bullets… And I’m not sure he would have agreed with one of my favorite quotes from Winston Churchill: “There is nothing more exhilarating than being shot at without result.” I use that quote often to describe the marketing wars I’ve been involved in over the last three decades…but I’m not so sure I like using it anymore when we’re talking about live ammunition. In Reagan’s case, it was no laughing matter when the result was one bullet in his arm and another in his chest, puncturing a lung. Reagan was courageous through the experience…he even joked about it (asking his doctors if they were Republicans!)…and his popularity rate rose to over 70%. I got lucky that same day because I started working for Marty Edelston. [Editor’s Note: The late Marty Edelston was the founder of Boardroom Reports, publisher of Bottom Line/Personal and several other newsletters and a giant in direct-response marketing.] My first day at Boardroom was far from a full day...

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