Everything I Know About Selling I Learned From Bob Hope

Everything I Know About Selling I Learned From Bob Hope Working for Bob Hope taught Bob Mills basic successful sales principles, applicable in any business. by Bob Mills I was a script writer for Bob Hope and worked with him almost daily between 1977 and 1992. During that time I observed him in countless situations, doing what he knew best — SELLING BOB HOPE. He didn’t remain on the top of America’s popularity charts for generation after generation by chance. Right from his beginnings in vaudeville, he realized that he had a product to sell… himself. How did he go about this? What did he learn to do that made agents sign him, movie producers hire him, networks air his specials and audiences like him enough to return time and time again for more of the same? Here is what I observed over the years — an approach to selling that you can start using right now to keep your own products and services in constant demand. 1) KNOW YOUR AUDIENCE (in your case, your potential customers). Bob Hope never appeared on stage anywhere that he hadn’t thoroughly researched his audience in advance. By the time he walked on stage to the strains of “Thanks for the Memory,” he knew the members of the audience intimately — their politics, customs, habits, likes, dislikes, even their local scandals! Before we...

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