Month: March 1975

Your Business: Will it Have a Happy Ending? (1)

Your Business: Will it Have a Happy Ending? By Brent Dees, CFP*, CSA “Begin with the end in mind,” says Stephen Covey in his book Seven Habits of Successful Living. Those who have created a successful business know it does not happen without planning, hard work, and a little luck. Yet most have no plans for leaving their business, ever. Entrepreneurs are optimists, but all of us will stop work one day. The truth is that most business relationships do not have a happy ending. The question is: Will it happen as I want or will it just happen? Research in the UK indicates that 75 percent of small to medium-sized businesses have no exit strategy. In Canada, 92 percent of entrepreneurs say it is a good idea to have an exit strategy, but only 44 percent actually have one. In the US, more than 20 percent of small industrial business owners had not even thought about exiting their businesses. Even professionals like physicians, dentists, and veterinarians are ill prepared for exiting their practices. A survey of this group indicated that 96 percent believed that poor planning left them unable to exit their businesses on their own schedule. Life shows us that we have to depend on ourselves. Yet we continue to believe someone else will someday take care of us. We will live on Social Security and income...

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Stop Insulting Your Targeted Audience When You Write & Submit Articles Online

Stop Insulting Your Targeted Audience When You Write & Submit Articles Online By Eric Gruber When you write articles, if you don’t keep your audience in mind then you are insulting them. Let me show you an example (unrelated to article marketing) of what happens if you don’t keep your targeted audience in mind. Recently my girlfriend, Kristina Jaramillo, attended one of the worst bridal showers ever. I’ve never heard of a bridal shower where more than 75% of the guests left insulted, have you? Here’s one of the reasons for the total disaster… The bridesmaids thought it would be funny to put on a clothesline the different types of underwear to represent the different phases of life and marriage ending with Depends. Now this would have been a perfect gag for a bachelorette party, where all the guests would have been in their 20’s and 30’s. But not a bridal shower, where at least 75% of the guests were ages 55 to 75. The bridesmaids totally forgot who their target audience was. Out of respect for the bride, the guests did not leave, even though they were disgruntled. However, if you write articles or website content that’s not geared for your targeted audience, people will leave. Keep reading this article below to find out if you’re insulting your targeted audience – without even realizing it. 3 Mistakes Most...

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Your Business: Will it Have a Happy Ending?

Your Business: Will it Have a Happy Ending? By Brent Dees, CFP*, CSA “Begin with the end in mind,” says Stephen Covey in his book Seven Habits of Successful Living. Those who have created a successful business know it does not happen without planning, hard work, and a little luck. Yet most have no plans for leaving their business, ever. Entrepreneurs are optimists, but all of us will stop work one day. The truth is that most business relationships do not have a happy ending. The question is: Will it happen as I want or will it just happen? Research in the UK indicates that 75 percent of small to medium-sized businesses have no exit strategy. In Canada, 92 percent of entrepreneurs say it is a good idea to have an exit strategy, but only 44 percent actually have one. In the US, more than 20 percent of small industrial business owners had not even thought about exiting their businesses. Even professionals like physicians, dentists, and veterinarians are ill prepared for exiting their practices. A survey of this group indicated that 96 percent believed that poor planning left them unable to exit their businesses on their own schedule. Life shows us that we have to depend on ourselves. Yet we continue to believe someone else will someday take care of us. We will live on Social Security and income...

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